Email Marketing Lead

About the Role

Key Responsibilities

• Design and implement a comprehensive email marketing strategy across all lifecycle stages including acquisitions, nurture, welcome, onboarding, upsell, retention, reactivation, and winback.
• Translate segment-specific goals into campaign strategies that drive engagement and action.
• Collaborate with Creative and Product teams to ensure consistent messaging and visual alignment with brand and product positioning.
• Develop, launch, and manage automated communications (email, SMS, push notifications) within Salesforce Marketing Cloud or equivalent platform.
• Lead briefing, content QA, targeting, and testing processes for all outbound emails.
• Manage email calendars and coordinate with acquisition, product, and brand marketing teams.
• Create responsive, accessible, mobile-first emails optimized for performance.
• Implement segmentation strategies based on customer behavior, product usage, lifecycle stage, and demographics.
• Partner with Analytics to build predictive and behavioral audiences for targeted campaigns.
• Design and run A/B and multivariate tests to optimize subject lines, CTAs, content modules, and send times.
• Use dynamic content and personalization to improve relevance and response rates.
• Act as primary owner and power user of the email marketing platform, driving roadmap for new capabilities and integrations.
• Ensure clean list management, consent tracking, and deliverability best practices.
• Coordinate with Data and Engineering teams to ensure accurate flow of first-party data.
• Define and track KPIs including open/click/conversion rates, opt-out rates, and list growth.
• Build dashboards and reports to analyze campaign performance and business impact.
• Continuously analyze performance and identify areas for improvement.

Requirements

• Bachelor's degree in marketing or related field.
• 5-7+ years of experience in email or CRM marketing, ideally in a B2C or fintech environment.
• Hands-on experience building campaigns in enterprise email platforms such as Salesforce Marketing Cloud, Braze, Iterable, or Klaviyo.
• Strong grasp of email design best practices, deliverability, CAN-SPAM compliance, and audience segmentation strategies.
• Demonstrated success in driving lifecycle marketing impact through automation and personalization.
• Proficiency in HTML/CSS for email and email QA tools is a plus.
• Familiarity with UTM tracking, GA4, and email attribution models.
• Strong project management skills with the ability to manage multiple priorities under tight deadlines.
• Data- and experimentation-oriented mindset.

Nice to Have

• Experience in financial services, credit, or highly regulated consumer verticals.
• Experience working closely with creative teams and briefing content in-house or with agency partners.
• Background in customer research and message testing.

Qualifications

• Educational background in marketing or related field.
• Professional experience in email/CRM marketing.

Benefits & Perks

• Not explicitly specified in the description.