Email Marketing Manager

About the Role

Key Responsibilities

• Create and manage emails and associated journey maps within a marketing automation tool.
• Make design edits (CTA buttons, copy placement, etc.) based on performance.
• Develop templates for operational, product marketing, and alert emails while ensuring adherence to brand guidelines.
• Drive and optimize key performance metrics including CTR, open rates, revenue lift, engagement, and retention.
• Create and execute test plans for A/B testing subject lines, copy, and creative, and analyze results for continuous improvement.
• Test variables such as time of day, audience segmentation, email templates, personalization, and interactive features, applying learnings to future campaigns.
• Collaborate with creative and marketing teams to test journey maps, links, and personalization strategies.
• Review industry benchmarks and set KPIs and goals for campaigns based on standards and past performance.
• Partner with marketing stakeholders to communicate campaign strategies, maintain list health, and ensure strong deliverability.
• Stay current on email marketing best practices and emerging trends.

Requirements

• Bachelor's degree in Marketing, Graphic Design, or a related field (minimum), or 6 years of email marketing or marketing automation experience in lieu of a degree.
• Minimum of 3 years in email marketing, marketing automation, or a related field.
• Proficiency with marketing automation platforms (Marketo, Selligent, HubSpot, Eloqua, etc.).
• Experience with email testing tools such as Litmus.
• Strong interpersonal and communication skills.
• Ability to work collaboratively in a team environment with strong problem-solving skills.
• Working knowledge of HTML, CSS, JavaScript, and JQuery.
• Familiarity with Adobe Creative Suite, including Photoshop and InDesign.

Nice to Have

• Experience with designing and editing emails using Adobe Creative Suite.
• Knowledge of emerging email marketing trends and best practices.

Qualifications

• Bachelor's degree in Marketing, Graphic Design, or a related field, or 6 years of relevant experience.

Benefits & Perks

• Medical, vision, dental, and life and disability insurance.
• Eligibility to enroll in the company's 401(k) plan.