Email Marketing Manager

About the Role

Key Responsibilities

• Design and implement automated email marketing flows, including welcome sequences, replenishment reminders, cross-sell campaigns, and win-back strategies.
• Conduct A/B testing of subject lines, creative assets, calls-to-action, and email send times to improve overall performance.
• Partner with creative and copywriting teams to ensure content aligns with brand voice, bilingual requirements, and regulatory standards.
• Manage e-commerce promotions, product bundles, and merchandising calendars for platforms like Shopify, Amazon, and TikTok Shop.
• Optimize product pages by refining titles, descriptions, cross-sell opportunities, and clearance strategies to maximize sales.
• Enhance on-site user experience by managing banners, pop-ups, landing pages, and checkout flows.
• Collaborate with development and UX teams to improve website speed, navigation, and mobile-first design.
• Monitor analytics to identify gaps in the conversion funnel and recommend actionable solutions.
• Align email marketing initiatives with broader brand campaigns and retail launches to maintain consistency.
• Stay updated on emerging lifecycle marketing tools and present insights to the team.

Requirements

• Experience in designing and implementing automated email marketing campaigns.
• Knowledge of A/B testing methodologies for email performance optimization.
• Ability to collaborate with creative, copywriting, development, and UX teams.
• Familiarity with e-commerce platforms such as Shopify, Amazon, and TikTok Shop.
• Understanding of website optimization, including product page refinement and user experience enhancements.
• Analytical skills to monitor and interpret marketing analytics and conversion data.
• Strong communication skills to align marketing initiatives with brand campaigns.

Nice to Have

• Experience with bilingual content creation and management.
• Knowledge of regulatory standards related to email marketing.
• Familiarity with emerging lifecycle marketing tools and technologies.

Qualifications

• Experience in digital marketing, specifically email marketing and lifecycle campaigns.
• Proficiency with e-commerce platforms and analytics tools.

Benefits & Perks

• Opportunity to contribute to brand growth in a dynamic environment.
• Collaborative team setting.