Email Marketing Manager - 2025322

About the Role

Key Responsibilities

• Supervise and monitor daily work activities of the email marketing team, including tracking and approving timesheets, managing performance, and documenting staff transitions in HRIS.
• Lead and develop effective email marketing strategies to nurture, engage, and convert audiences to higher levels of engagement.
• Manage and build email campaigns throughout their lifecycle, including planning, targeting, scheduling, testing, execution, and reporting.
• Collaborate with content, design, and data specialists to ensure campaigns are audience-specific, timely, and optimized for performance.
• Create and optimize automated email workflows such as onboarding series, event-triggered emails, and donation appeals.
• Monitor email deliverability and ensure compliance with CAN-SPAM Act and GDPR regulations.
• Analyze and report on email campaign performance, providing insights and recommendations for continuous improvement.
• Stay informed on industry trends and best practices in email marketing and suggest innovative ideas to maximize campaign effectiveness.
• Collaborate with the digital marketing team to integrate email campaigns with other marketing channels for cohesive messaging.

Requirements

• Mature and personal Christian faith.
• Commitment to the mission, vision, and values of World Relief.
• Desire to serve and empower the Church to impact vulnerable communities.
• Ability to affirm and/or acknowledge World Relief's Core Beliefs, Statement of Faith, Christian Identity, and National Evangelicals For the Health of The Nation document.
• Expertise in marketing and digital engagement strategies.
• Data-driven and curious mindset.
• Strong team orientation, collaboration skills, and adaptability to fast-paced, changing environments.
• Proficiency in Microsoft Office suite.
• Experience with email marketing platforms such as MailChimp and HubSpot (HubSpot experience preferred).
• Strong understanding of email marketing best practices, including list management, segmentation, A/B testing, automation, and deliverability optimization.
• Familiarity with HTML/CSS for email template customization is a plus.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Knowledge of key email marketing metrics and KPIs, such as Open Rates, Click-Through Rates, Click Rates, Unsubscribe Rates, and donation conversions.
• Up-to-date knowledge of CAN-SPAM Act and GDPR regulations.
• Strong attention to detail and ability to manage multiple projects and deadlines.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional teams.

Nice to Have

• 5 years of email marketing experience in mass email marketing, preferably in a nonprofit or donation-based organization.
• Experience managing an email marketing team.
• Bachelor's degree in Marketing or related field.

Qualifications

• Bachelor's degree in Marketing or related field (preferred).
• Previous supervisory experience (preferred).

Benefits & Perks

• $73,000 - $80,000 a year
• World Relief offers a competitive benefits package and employee discount program for full-time and part-time employees.
• Recognition with the Gold-level Cigna Healthy Workforce Designation for exceeding well-being program components.
• Reasonable accommodations for individuals with disabilities.
• Proud to be an EEO/AA employer M/F/D/V.
• Workplace is drug-free with pre-employment substance abuse testing.