Marketing Manager - Email Focus

First National Bank

Pittsburgh, PA

Full Time

Senior

4 days ago

Job Description

About the Role

This position is primarily responsible for developing and implementing a variety of marketing strategies to support the Company's executive leadership, corporate messaging and line of business initiatives with a focus on marketing programs and channels. Will manage brand alignment in all marketing efforts and serve as project manager on projects as assigned.

Key Responsibilities

Play a leadership role in building, aligning and executing marketing campaigns and tactics for designated lines of business and/or assigned projects.
Assist in de novo and branch closing marketing activities, business development activities, and market disruption initiatives.
Execute more complex marketing projects and activities that may include working directly with internal sales teams, data teams, digital teams and/or corporate communications group.
Act as a resource for colleagues and business partners on best practices and implementation details of marketing initiatives.
Seek out opportunities to apply new and innovative approaches to reaching audiences as part of active participation in the marketing process and implementation of tactical plans.
Develop and sustain metrics for monitoring continuous improvement of all marketing programs.
Manage budgets for assigned projects and ensure all required project approvals are captured and recorded.
Maintain awareness of industry trends and develop understanding of brand guidelines and style.
Serve as a marketing department representative on designated project management teams.
Perform other related duties and projects as assigned.

Requirements

BA or BS degree.
Minimum of 5 years of job-related experience.
Excellent communication skills, both written and verbal.
Excellent customer service skills.
Excellent project management skills.
Excellent organizational, analytical and interpersonal skills.
Detail-oriented.
Ability to work and multi-task in a fast paced environment.
Ability to use a personal computer and job-related software.

Qualifications

BA or BS

Working at First National Bank

It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.

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