Email Marketing Manager

About the Role

Key Responsibilities

• Develop, execute, and optimize email marketing campaigns to engage target audiences and achieve business objectives.
• Utilize advanced email marketing platforms to design and implement campaigns, ensuring high delivery and engagement rates.
• Craft visually appealing and responsive HTML emails that align with brand guidelines and resonate with recipients.
• Conduct A/B testing and analyze campaign performance to refine strategies and maximize effectiveness.
• Collaborate with cross-functional teams to align email marketing efforts with broader CRM and marketing initiatives.
• Maintain and enhance customer databases to improve segmentation and targeting.
• Lead strategic planning for email marketing, setting clear goals and KPIs to measure success.
• Stay updated on industry trends and best practices to continuously improve email marketing performance.
• Manage Adobe Campaigns and other tools to streamline campaign workflows and automate processes.
• Monitor and ensure compliance with email marketing regulations, including CAN-SPAM and GDPR.

Requirements

• Experience in developing and executing email marketing campaigns.
• Proficiency with email marketing platforms and tools such as Adobe Campaigns.
• Ability to design and implement responsive HTML emails.
• Knowledge of A/B testing and campaign performance analysis.
• Understanding of email marketing regulations like CAN-SPAM and GDPR.
• Strong strategic planning skills and ability to set KPIs.
• Experience working with cross-functional teams and customer databases.