Email Marketing Manager

Talentburst

Natick, MA

Contract

Senior

8 days ago

Job Description

About the Role

You will be partnering closely with the Email Marketing Manager based in the United States and responsible for building and deploying campaigns, managing automation workflows, and analyzing performance metrics to improve effectiveness. This highly cross-functional role requires strong technical execution skills in Marketo and Salesforce, along with a data-driven mindset to continuously refine and enhance our email marketing efforts.

Key Responsibilities

Build, test, and deploy email campaigns using Marketo, ensuring best practices for deliverability, formatting, and engagement.
Implement segmentation and personalization strategies to enhance audience targeting and relevance.
Conduct A/B testing on subject lines, CTAs, and email design to optimize engagement rates.
Work with the Email Marketing Manager to execute the overarching email strategy effectively.
Review tickets sent through internal ticketing system.
Analyze email performance metrics (open rates, CTRs, conversion rates, unsubscribe rates) and provide insights to improve campaign effectiveness.
Leverage Tableau, Looker, or Adobe Analytics to create and present reports on email performance.
Provide recommendations to enhance email engagement and marketing automation efficiency.

Requirements

5+ years of hands-on experience in email marketing and marketing automation, preferably in a B2B SaaS company.
Expertise in Adobe Marketo (Marketo Certified is a plus).
Proficiency in Salesforce CRM (3+ years preferred).
Strong copywriting and content optimization skills for email marketing.
Experience with reporting tools (Tableau, Looker, Adobe Analytics, etc.).
Proficiency in G-Suite (Google Sheets, Docs, Slides, etc.).