Financial Content Email Marketing Writer

About the Role

Key Responsibilities

• Develop high-quality, persuasive copy for email marketing campaigns related to various financial products, services, and educational content.
• Create segmented and targeted email content strategies for different investor profiles and financial products.
• Write clear, concise, and engaging copies for automated email journeys, including onboarding, account activation, and trading activity nurturing.
• Craft compelling content for retention and engagement campaigns aimed at increasing assets under management and trading activity.
• Produce timely and accurate market updates and trading opportunity communications.
• Develop educational content series about investing, market trends, and financial products, making complex topics accessible to a wide range of investors.
• Collaborate with the compliance team to ensure all email communications meet regulatory requirements.
• Work closely with designers to create visually appealing email content that aligns with brand guidelines.
• Analyze campaign performance metrics and use insights to continually improve copy effectiveness.

Requirements

• Bachelor's degree in Finance, Journalism, Marketing, or related field.
• 3+ years of copywriting experience, preferably in financial services or fintech.
• Strong knowledge of retail investing products, services, and financial markets.
• Proven track record of creating effective marketing copy that drives customer acquisition in financial services.
• Understanding of FINRA and SEC marketing regulations.
• Exceptional writing and editing skills, with the ability to adapt tone and style for different audiences.
• Strong understanding of financial markets, investment products, and trading concepts.
• Ability to translate complex financial information into clear, engaging content.
• Experience in data-driven copywriting and A/B testing.
• Familiarity with email marketing best practices and platforms.
• Knowledge of SEO principles as they apply to email marketing.
• Understanding of investor segmentation and targeting.
• Excellent time management and ability to meet tight deadlines.

Nice to Have

• Experience with financial or fintech marketing campaigns.
• Knowledge of cryptocurrency markets and trading platforms.
• Familiarity with marketing automation tools.

Qualifications

• Bachelor's degree in Finance, Journalism, Marketing, or related field.
• 3+ years of copywriting experience in financial services or fintech.

Benefits & Perks

• Paid holidays and generous paid time off.
• Health insurance coverage.
• 401(k) employer contribution with matching.
• Opportunities for professional growth and development.
• Base salary range of $70,000-$100,000, with eligibility for discretionary bonuses.