Email Marketing Manager, Alexa Marketing

Amazon

Seattle, WA

Full Time

Senior

98k-180k

6 days ago

Job Description

About the Role

At Alexa, we're continuing to build the world's best personal AI assistant. A career in Alexa means you'll be working to shape the future of Alexa and solve unique marketing challenges at scale. We are looking for a Product Marketing Manager to support the Email Channel. This role requires technical and operational knowledge of email service provider platforms and safe send requirements, experience optimizing email performance (A/B testing, experimentation roadmaps, etc.), basic email template coding and editing, and content development. You must have a passion for Email marketing, data analysis, and understanding customers. You have an eye for compelling content and CX, an aptitude for cross-functional partnership, and a passion for testing and measuring.

Key Responsibilities

Drive strategy and execution of email marketing programs in support of the customer lifecycle.
Define experimentation roadmap, regularly optimizing programs based on learnings.
Develop and analyze channel KPIs, proactively reporting results and learnings across the organization, partner teams, and leadership.
Own the development, roadmap, and continuous improvement of creative content.
Ability to code/edit basic HTML email templates, with CSS knowledge.
Proactively mitigate risk through implementation of channel guardrails and best practices, build channel SOPs, and document best practices.
Bring and test innovative ideas for how to best drive business results through the Email channel.

Requirements

4+ years of professional non-internship marketing experience.
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
Experience managing and measuring marketing performance in various channels.
Experience with basic HTML and CSS for email template coding and editing.

Nice to Have

Experience managing external partners to develop marketing programs.
Experience presenting ideas to various levels of an organization to gain support for initiatives.
Knowledge of HTML at the intermediate level.

Qualifications

Four or more years of relevant marketing experience.

Benefits & Perks

Competitive salary ranging from $98,200/year to $179,600/year depending on geographic location and experience.
Total compensation package including equity, sign-on payments, and other benefits.
Medical, financial, and other benefits as part of the total compensation.

Working at Amazon

Our inclusive culture empowers Amazonians to deliver the best results for our customers. Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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