Email Marketing Manager

About the Role

Key Responsibilities

• Partner with the Director of Growth Marketing and Senior Director of Email Marketing/CRM to lead the end-to-end development of multi-channel email marketing campaigns for Book Fairs.
• Create and implement data-driven, multi-touch campaigns to drive customer acquisition and retention.
• Develop clear, actionable briefs outlining communication goals, target audience, distribution channels, and KPIs.
• Ensure strategic alignment by effectively communicating campaign objectives to stakeholders.
• Lead prospecting efforts in partnership with Sales to generate leads and secure new Book Fairs.
• Develop and refine sales enablement materials, including training guides, Sales Force email templates, and sales narratives.
• Leverage customer personas and sales priorities to create targeted outreach strategies.
• Refine CRM strategies to enhance retention, repeat purchases, and lifetime value.
• Partner with the Director of Growth and Senior Digital Marketing Manager, Book Clubs to support Book Clubs email prospecting.
• Analyze campaign performance, share insights, and optimize strategies for continuous improvement.
• Implement smart workflows to streamline marketing execution.
• Monitor market trends, competitors, and emerging technologies to keep Book Fairs' strategies competitive.
• Drive ongoing A/B testing and experimentation to optimize engagement and conversion.
• Manage marketing budgets to ensure cost-effective resource allocation.
• Mentor and guide junior team members, fostering a collaborative and growth-oriented culture.

Requirements

• 7+ years managing email marketing campaigns.
• Proven experience in growth marketing, performance optimization, and sales enablement.
• Strong analytical skills with expertise in A/B testing, web analytics (Google Analytics, Adobe Analytics), and CRM/CDP platforms (Salesforce, HubSpot, or equivalent).
• Expertise in conversion rate optimization (CRO), marketing automation, and customer journey mapping.
• Experience with SEO, SEM, paid media, and personalization strategies for customer engagement.
• Exceptional communication, project management, and collaboration skills.
• Highly organized and detail-oriented, capable of managing multiple projects effectively.
• Passion for kids, reading, and literacy, with enthusiasm for creating engaging experiences.

Nice to Have

• Experience working with beloved properties like Dog Man, Harry Potter, Hunger Games, Captain Underpants, and Bad Guys.
• Research, explore, and discuss the most exciting trends in culture, kids, and literacy.

Qualifications

• Educational background is not explicitly specified in the description.

Benefits & Perks

• Salary range of $95,000 to $105,000 annually.