Email Marketing Manager

Dallas Mavericks

Dallas, TX

Full Time

Mid Level

67k-81k

12 days ago

Job Description

About the Role

The Dallas Mavericks are looking for a dynamic, detail-oriented Email Marketing Manager to join their marketing team. This role will be instrumental in leading the email strategy— creating engaging fan experiences, optimizing performance, and driving measurable results across revenue and brand awareness goals. The position involves developing and executing email campaigns, collaborating cross-functionally, designing visually compelling emails, and leveraging data-driven insights to enhance fan engagement.

Key Responsibilities

Develop, execute, and optimize email marketing campaigns that reflect the Mavericks' brand voice and drive engagement, loyalty, and revenue.
Own the email marketing calendar, including campaign planning, segmentation, A/B testing, deployment, and reporting.
Collaborate cross-functionally with internal teams—marketing, ticketing, content, partnerships, and more—to support business goals and ensure cohesive messaging.
Design visually compelling and mobile-optimized emails using tools like Adobe Photoshop and Salesforce Marketing Cloud.
Write, edit, and refine copy to drive clicks, conversions, and fan engagement.
Monitor key performance indicators (KPIs) and provide insights and recommendations based on campaign analytics.
Manage and maintain fan data, including list hygiene, segmentation strategies, and personalized content workflows.
Stay up to date on industry trends, best practices, and emerging technologies in email marketing.
Develop and refine audience segments using advanced segmentation tools such as StellarAlgo and Salesforce to drive targeted marketing strategies.
Design and deliver immersive fan experiences by leveraging dynamic, personalized assets across digital platforms, using tools such as Moveable Ink.
Develop creative concepts and lead execution of GIF content to enhance storytelling and audience interaction.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
3+ years of hands-on experience in email marketing, preferably in sports, entertainment, or a high-engagement consumer brand.
Proficiency in Salesforce Marketing Cloud or a similar email service provider.
Strong design skills and experience with Adobe Photoshop or similar design software.
Working knowledge of HTML and CSS for email formatting.
Exceptional organizational and project management skills with the ability to manage multiple campaigns under tight deadlines.
Analytical mindset with experience interpreting data and optimizing campaigns based on performance metrics.
Strong communication skills and ability to collaborate effectively with stakeholders.

Nice to Have

Experience with industry tools such as StellarAlgo and Moveable Ink.
Experience in sports, entertainment, or high-engagement consumer brands.
Creative problem-solving skills and a passion for fan engagement.

Qualifications

Bachelor's degree in Marketing, Communications, or a related field.
3+ years of experience in email marketing.

Benefits & Perks

Not specified in the description.

Working at Dallas Mavericks

The Dallas Mavericks provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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