Email Marketing Manager - Hybrid in Austin / One Day a Week

About the Role

Key Responsibilities

• Strategize, plan, and manage the day-to-day content of all email marketing initiatives that contribute to the overall communications goal and positively maintain the company's brand
• Build and execute email campaigns, including list building, segmentation analysis, browser and testing and email publishing
• Develop, execute, and analyze email automation and workflows for various branch and department needs
• Develop, execute, and analyze A/B testing for optimal email performance
• Monitor and drive email campaign targets reporting and tracking processes, along with testing methodologies and results reporting
• Audit the creative for all emails to ensure link and landing page accuracy as well as proper tracking parameters etc.; providing creative direction and hands-on execution when needed
• Regularly report on campaign and lifecycle marketing program performance to Marketing Managers
• Prepare reports, presentations, and general updates as often as needed to audiences of varying technical expertise and levels of responsibility
• Determine target audience, devise campaign, and launch email campaign to create buzz or generate leads for the business
• Work with Design and other cross functional teams to audit and test email campaigns
• Use email analytics to re-define current processes and procedures
• Provide feedback and analysis to branches/departments on their email marketing initiatives
• Act as lead specialist for other email marketing positions providing guidance and direction as needed
• Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

Requirements

• Associate degree or higher in Communications, Digital Media, Advertising, Marketing and/or Business
• 4+ years of related experience and/or training developing, managing, monitoring, and analyzing email marketing in a manager role in a corporate setting
• Knowledge of professional email marketing management in a hands-on capacity and utilizing ESP platforms to build and execute email campaigns
• Knowledge of building and driving reporting of email KPIs
• Experience working with design and other cross functional teams to audit and test email campaigns
• Proficient knowledge of HTML (email friendly) - should be able to use, read and troubleshoot HTML as necessary
• Understanding of CAN-SPAM requirements and email best practices
• Exceptional writer and editor for varied audiences and ability to communicate in a direct, concise manner
• Ability to communicate effectively with all employees, including the executive committee
• Must be able to work within tight deadlines and budgets
• Ability to manage multiple responsibilities with attention to detail in a fast-paced environment

Nice to Have

• Bachelor's degree from four-year college or university (preferred)
• Proficient experience with Click Dimensions (a plus)

Qualifications

• Associate degree or higher in relevant field
• 4+ years of relevant email marketing experience in a managerial role

Benefits & Perks

• Eligibility for Minimum Essential Coverage (MEC) medical plan
• Dental/vision/term life package
• Discount prescription program
• Critical illness, accident, tele-behavioral health
• 401(k) plan
• Sick leave (where applicable by law)
• Minimum Value (MV) PPO medical plan, Employee Stock Purchase Plan, and paid holiday eligibility based on length and dates of service