Email Marketing Specialist

About the Role

Key Responsibilities

• Execute email and mobile communications
• Coordinate activities of design, content, and development teams to meet multiple, interdependent deadlines
• Provide suggestions/improvements to your own work as well as other team members' work
• Develop and demonstrate subject matter expertise
• Execute complex emails/mobile/campaigns
• Establish relationships with key property contacts
• Build and rigorously test each email, verifying copy, layout, links, and dynamic content, as well as assessing and addressing any spam risks
• Execute flawless QA
• Lead 5 or more projects each year while being involved in a minimum of 3 other projects
• Support all training efforts, including the creation of training documentation
• Perform all other related and compatible duties as assigned

Requirements

• Bachelor's degree in Marketing, Business, Communication, or related field
• Digital marketing experience with an understanding of email best practices for design, subject lines, copy, testing, calls to action, etc.
• Demonstrates strong, up-to-date knowledge in email best practice design, subject lines, layout, copy, and calls to action
• Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
• Experience with ExactTarget/Salesforce Marketing Cloud/Airship or other ESP
• Proficiency in Adobe Creative Suite (Photoshop and Dreamweaver are key)
• Strong email-related HTML experience required, web design experience preferred
• Ability to manipulate HTML and to create emails without the use of a WYSIWYG within the email service provider tool
• Proficiency in AMPscript or other scripting language to create variations with a single email
• Ability to write and execute SOQL queries and/or understanding of database querying
• Proficiency in Microsoft Office (Excel, Word, Outlook, etc.)
• Excellent written and oral communication skills
• Strong time and project management skills with attention to detail
• Ability to work independently and as part of a team, handle multiple high-priority projects, and react quickly to shifting priorities
• Passion for email marketing, driven to achieve results, detail-oriented, self-motivated, enthusiastic, and able to prioritize multiple tasks while maintaining a positive attitude
• Strong working knowledge of the internet, content management tools, new media, and/or product development
• Proven ability to manage multiple streams of work in a dynamic environment
• Must be able to work in areas containing dust, second-hand smoke, varying noise and temperature levels, lighting, vibration, crowds, and air quality

Nice to Have

• Experience with web design
• Experience with content management tools, new media, and product development

Qualifications

• Bachelor's degree in Marketing, Business, Communication, or related field