Email Marketing Specialist
Brady Corporation
Job Description
About the Role
The Email Marketing Automation and Campaign Specialist is responsible for creating and executing campaigns within a marketing automation platform. The associate will drive the strategy for getting the right emails into the right inboxes at the right time and improve open and click-through rates. This includes leading the marketing automation strategy, implementation and analysis of lead generation campaigns utilizing the MAP, CRM, and other tools.
Key Responsibilities
- Create and execute email marketing campaigns within a marketing automation platform.
- Drive the strategy for email delivery timing to optimize open and click-through rates.
- Lead the marketing automation strategy and implementation of lead generation campaigns.
- Analyze campaign performance to improve effectiveness and engagement.
Requirements
- Experience with marketing automation platforms (MAP) and CRM tools.
- Ability to develop and execute email marketing strategies.
- Strong analytical skills to assess campaign performance and optimize results.
Job Details
Job Skills
Key skills identified from this job posting
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About Brady Corporation
Website
bradyservices.com
Location
Milwaukee, WI
Industry
Employment Placement Agencies
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