Email Marketing Specialist

TEKsystems

Oldsmar, FL

Full Time

Mid Level

11 days ago

Job Description

About the Role

MarineMax is looking for a sharp and innovative Email Marketing Specialist who is passionate about all things email marketing. The role involves creating and deploying emails, building emails from templates and HTML, writing email copy, conducting A/B tests, pulling lists, managing calendars, and optimizing emails based on best practices. The specialist will work under the 'digital' group covering websites, email marketing, and HubSpot, reporting to the Email Marketing Manager. The company is experiencing growth and diversification into new business areas such as finance and insurance for boating, which will require new marketing emails and campaigns.

Key Responsibilities

Hands-on development of all email campaigns, including building emails from templates and HTML, copywriting, QA, and scheduling.
Proofread emails for clarity, grammar, and spelling.
Work closely with stakeholders to solicit approvals for emails as well as recommend improvements based on best practices and proven stats.
Use data points in HubSpot to pull targeted email recipient lists as well as manage overall email database health and sending reputation.
Track, report, and analyze email metrics in order to provide digestible and actionable reporting to Management.
Update existing email templates and ensure emails are sent to the correct lists according to campaign specifications.
Monitor and improve email open rates and click-through rates through design, testing, and best practices.
Maintain high standards of deliverability and strong email reputation while following CAN-SPAM regulations.