Email Marketing Specialist

About the Role

Key Responsibilities

• Design and build responsive email campaigns using drag-and-drop email builders and visual template editors optimized for Optimove
• Develop, modify, and organize email templates and existing campaigns, including editable modules for reuse
• Test compatibility and proper rendering across different email clients and devices, and perform A/B testing to optimize campaign performance
• Develop rule-based email templates that integrate personalized dynamic content, automate workflows, and configure link tracking
• Implement customer segmentation strategies and manage email streams and sequences to engage customers at different stages of their journey
• Work with marketing teams, designers, and stakeholders across multiple time zones to execute email strategies that drive engagement and align with channel best practices
• Apply best practices in email development, compliance regulations (CAN-SPAM, GDPR, accessibility), and diagnose/resolving email deliverability issues
• May be tasked with constructing/executing email campaigns, including implementing conditional logic or leveraging third-party content for personalization

Requirements

• Bachelor's degree in a related field and/or 3+ years of relevant experience, preferably with an eCommerce brand
• 3+ years of experience with various email marketing and/or CDP platforms such as Optimove, Klaviyo, Salesforce Marketing Cloud
• Fluent in HTML and CSS
• Demonstrate commitment to accuracy and thoroughness
• Experience with A/B testing to optimize email performance and conversion
• Understanding of email client compatibility, responsive design, and cross-platform rendering challenges
• Experience using, building, and maintaining both one-off marketing and lifecycle campaigns

Nice to Have

• Knowledge of email subscriber list best practices for GDPR and CAN-SPAM laws
• Excellent verbal and written communication skills that bridge technical and non-technical audiences
• Experience using Figma
• Experience with project management tools such as ClickUp or JIRA
• Experience integrating email platforms with CRM systems, e-commerce platforms, and marketing automation tools

Qualifications

• Bachelor's degree in a related field or equivalent experience
• 3+ years of relevant experience in email marketing or related roles

Benefits & Perks

• Competitive compensation, including a cash-based incentive plan; salary reviewed yearly
• Comprehensive Medical, Dental, and Vision coverage with premiums covered for team members
• Up to $2,000 annual funding toward HSA accounts
• Medical, transit, dependent care FSA
• Infertility coverage on all medical plans
• Generous parental leave and flexible return options
• Company-paid life and AD&D insurance
• Company-paid short and long-term disability insurance
• 401(k) with company match up to $4,000 annually
• Employee Assistance Program (EAP) and mental health perks
• Paid holidays, PTO, volunteer time-off, and a 5-week sabbatical after 10 years
• Annual learning benefit up to $1,000
• Reimbursement for setting up home office
• Team member merchandise discount and additional perks