Email Marketing Specialist (Remote)

Galls

Lexington, KY

Full Time

Mid Level

10 days ago

Job Description

About the Role

Galls, LLC is the largest and fastest growing supplier of uniforms and equipment to public safety professionals with a national presence in more than 80 locations across the nation. With over 50 years in the Industry, it is easy to see why. We are PROUD to Serve America's public safety professionals by providing the broadest selection of uniforms, equipment and solutions combined with great customer service. The Email Marketing Specialist will be primarily responsible for setting up marketing campaigns in our email platform tool, testing and tracking the performance of the email channel.

Key Responsibilities

Write the creative briefs for emails associated with Galls, USP and Postal brands
Write email and SMS copy for daily emails and SMS sends
Set up and deploy email and SMS campaigns out of their respective platforms daily
QA and test all emails and SMS to ensure 100% accuracy
Standardize, cleanse, and own customer segments for marketing campaigns
Execute approved campaign journeys and make required performance amendments based on leadership direction
Generate reporting related to email sends and audience lists
Work with the team to develop insights to optimize and analyze campaign results
Monitor and optimize deliverability
Develop A/B tests for subject lines, templates, images, CTAs, and email journeys
Work with content resources to develop content for new and existing email layouts

Requirements

Bachelor's degree required, preferably in Marketing, Business, or related field
1-3 years marketing experience in a professional setting
Goal Oriented: Ability to focus on a goal and meet pre-determined results or deadlines
Relationship Building: Ability to effectively build relationships with customers and co-workers
Enthusiastic: Ability to bring energy to the team, project, or task
Creative: Ability to think in such a way as to produce a new concept or idea
A working knowledge of HTML/CSS preferred
A working knowledge of Adobe Creative Cloud/Suite preferred
A data-driven, analytical approach to problem solving, turning insights into actions
Experience working with an email service providers (ESP) / multi-channel marketing platforms preferred

Nice to Have

A working knowledge of HTML/CSS
A working knowledge of Adobe Creative Cloud/Suite
Experience working with an email service providers (ESP) / multi-channel marketing platforms

Qualifications

Bachelor's degree in Marketing, Business, or related field

Benefits & Perks

Paid holidays
Health insurance
Dental insurance
Vision insurance
401(k) retirement plan with company contribution
Flexible benefits
Generous employee discount
Vacation and Personal Time
Paid Holidays
Tuition reimbursement

Working at Galls

Galls is an EEO/AA/Minorities/Female/Disabled/Veterans Employer. They emphasize providing great customer service, supporting diversity, and accommodating employees with medical conditions or disabilities.

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