Email Marketing Specialist - Tommy Hilfiger

About the Role

Key Responsibilities

• Manage production of multiple email campaigns using Salesforce Marketing Cloud (SFMC).
• Campaign coding using HTML/CSS/Ampscript.
• Conduct A/B or multivariate tests and manage campaign versioning.
• Implement dynamic and personalized modules within emails.
• Perform email QA for content and rendering across email clients and mobile devices.
• Set up email creative for internal team QA and approval processes.
• Handle change requests efficiently and schedule deployment of campaigns.
• Monitor technical issues related to email delivery and advocate email best practices.
• Troubleshoot issues due to segmentation, dynamic content, or data discrepancies.
• Design and update responsive and mobile-friendly email templates using HTML/CSS/Ampscript.
• Identify solutions for complex email campaign requests using data and scripting.
• Develop new data-driven campaigns and personalization initiatives leveraging SFMC.
• Collaborate with team members and external agencies to ensure process efficiencies.
• Create and maintain audience segmentation files from the CDP.

Requirements

• 2+ years in email marketing, retail preferred.
• Bachelor's degree; preferred in computer science, marketing, or related technical field.
• Experience implementing queries, automations, content, and journeys in Salesforce Marketing Cloud (Email Studio, Journey Builder, Ad Studio, Automation Studio).
• Salesforce Certification or strong Trailhead experience is a plus.
• Experience optimizing HTML for cross-browser and email client compatibility.
• Strong written and verbal communication skills.
• Knowledge of email fundamentals such as CAN-SPAM compliance, deliverability, and spam complaint rates.
• Meticulous attention to detail and organizational skills.
• Proficient in Microsoft Office products.
• Basic understanding of Data Management Platforms.
• Ability to adapt to changing business trends and projects.
• Self-starter with big-picture planning skills.
• Ability to work collaboratively and independently, managing multiple tasks within deadlines.

Nice to Have

• Experience with advanced scripting languages and ESP capabilities.
• Experience with data-driven personalization initiatives.
• Salesforce Certification or extensive Trailhead history.

Qualifications

• 2+ years of experience in email marketing, preferably in retail.
• Bachelor's degree in a relevant field such as computer science or marketing.

Benefits & Perks

• Competitive pay and bonus programs.
• Medical, vision, dental, life, and disability insurance.
• Above-market 401(k) contribution.
• Flexible workplace arrangements, including hybrid work.
• Paid holidays, time off, and flexible schedules.
• Wellbeing programs such as Headspace membership and fitness reimbursements.
• Access to Care.com services for childcare, elder care, pet care, and backup care.
• Support for continued education including tuition reimbursement.
• Employee discount at company outlets and e-commerce sites.