eMarketing Specialist - New York, NY

About the Role

Key Responsibilities

• Plan, develop, and execute the brokerage's social media strategy across all platforms, creating visually compelling content that tells a story, drives engagement, and maintains a consistent, aspirational brand presence.
• Organize and manage the social media content calendar, planning and scheduling campaigns to ensure consistent, timely, and well-coordinated execution across all platforms.
• Stay on top of social media trends and best practices and share how they can be applied to enhance our business.
• Coach and train agents, collaborating to ideate and develop bespoke social media content tailored to their individual brands.
• Track and analyze social media performance metrics, providing regular insights and recommendations to leadership to optimize strategy and engagement.
• Collaborate with agents to develop property launch strategies that showcase listings through photography, video, and copy.
• Design digital and print collateral including brochures, listing presentations, and advertising materials with a refined, high-end aesthetic.
• Support and manage the email marketing channel, ensuring campaigns align with our social and visual strategy while helping agents develop and execute impactful email content.
• Provide one-on-one and group training to agents on marketing tools and templates.
• Partner with leadership and corporate marketing teams to develop campaigns, creative initiatives, and special projects.
• Track marketing activities and assist with budget management.

Requirements

• 4-6 years' experience managing social media marketing for a luxury brand preferably in real estate, interior design, fashion, or other high-end sectors.
• Strong design sensibility with proven ability to create visually compelling content, transforming assets into cohesive campaigns; proficiency in Canva and Adobe Suite (Photoshop, InDesign).
• Exceptional attention to detail with an editorial eye for imagery, typography, and consistency.
• Exceptional organizational skills with experience managing content calendars, planning long-term social media campaigns, and ensuring timely, coordinated execution across channels.
• Adept at balancing various business objectives in a fast-paced, high-volume environment.
• Excellent communication skills; confident presenting to both small and large groups.
• Comfortable using project management tools (e.g., Asana) and Microsoft Office.
• Customer-first mindset with the ability to build trust, anticipate needs, and provide responsive, solutions-oriented support to agents, vendors, and clients.

Nice to Have

• Experience in real estate, interior design, fashion, or other high-end sectors.