Part-Time Social Media Assistant-Lead

About the Role

Key Responsibilities

• Oversee the social media team, ensuring all members meet deadlines and align with project expectations.
• Coordinate with the project coordinator to schedule and publish approved content across social media platforms.
• Work closely with the Senior Student Manager (SSM) to address team needs, manage schedules, and resolve any issues.
• Pull and analyze monthly social media data, creating comprehensive analytic plans to track engagement trends.
• Report findings and make strategic recommendations for improvement to the Assistant Director.
• Edit all social media content for quality, consistency, and adherence to University brand guidelines.
• Schedule and, when necessary, physically post content across social media channels.
• Develop engaging content, including monitoring Campus Recreation's social media calendar and posting accurate information on facilities, events, and programs.
• Conceptualize and create digital content aimed at increasing engagement across target and broader audiences.
• Respond to followers on social media, connecting with content experts as needed.
• Research social media trends and recommend strategies for engagement.
• Create and maintain a consistent tone and voice for Campus Recreation's social media presence.
• Provide guidance to team members on social media best practices and quality content creation.
• Attend Campus Recreation events and programs to capture video and photographic content.
• Assist in printing, distributing, and delivering promotional materials as necessary.
• Engage in collaborative efforts and support team development initiatives.

Requirements

• A minimum of one semester of experience on the Campus Recreation student creative team is required.
• Strong organizational skills, creativity, and understanding of social media strategy.
• Ability to positively interact with patrons and employees.
• Must successfully complete a background check.
• Flexibility to accommodate a variable work schedule including mornings, evenings, weekends, and university breaks.
• Work will take place on the University Park campus.

Nice to Have

• Experience in social media, communications, or business operations.
• Strong problem-solving skills.
• Ability to manage disagreements respectfully and model positive rapport.
• Decisive decision-making in the absence of professional staff.

Qualifications

• High school graduate or equivalency certificate (GED)

Benefits & Perks

• Competitive salary
• Part-time schedule (20 hours per week)
• Work in a university environment with access to campus recreation facilities