eMarketing Specialist, Paid Search

About the Role

Key Responsibilities

• Monitor and analyze performance of PPC marketing campaigns, provide insights & recommendations based on campaigns results.
• Create new campaigns for upcoming live events & new partners to the Fanatics network.
• Ensure campaigns are properly set up for optimal performance, reporting, and tracking across the portfolio.
• Collaborate with Google, Bing, and technology partners on new features and advancements within the space.
• Contribute to spending decisions and budget recommendations, ensuring campaigns align with changing business objectives.
• Translate data insights into compelling marketing narratives, craft engaging storytelling around sales and business performance data to communicate strategies and results to stakeholders.

Requirements

• Experience with campaign management & optimization.
• Experience managing automated bid strategies & other automated practices within digital marketing.
• Up to date on latest PPC industry trends & developments.
• Strong business reporting skills for data-driven decision-making.
• High proficiency in Microsoft Office (primarily Excel, Word, and PowerPoint).
• Strong quantitative skills and experience utilizing scientific analytic methods.
• SQL familiarity is highly preferred.
• Exceedingly detail-oriented and responsible.
• Able to manage multiple tasks concurrently and work under pressure.
• Willing to dedicate time outside of normal business hours for major sporting events.

Qualifications

• Bachelor's degree preferred.
• 1-2 years of experience managing and optimizing Google/Bing campaigns.
• Comprehensive knowledge of Paid Search (PPC) or Google Shopping.