Energy Vertical Marketer (m/w/*)

Full Time

Mid Level

11 days ago

Job Description

About the Role

As an Energy Vertical Marketer (m/w/*), you will help drive global penetration of 3M solutions by strengthening relationships with Key Accounts through in person and digital marketing activities. You will own the overall Energy vertical marketing plan, execute campaigns, and work closely with Vertical Portfolio Leaders, Platform Organization, and Marketing Center to ensure seamless delivery of customer engagement objectives on a global and regional basis. Your role involves gathering market insights from key accounts, managing engagement activities tailored to their needs, and driving awareness and education of 3M solutions within the Energy industry.

Key Responsibilities

Own the Energy vertical marketing plan in alignment with the portfolio leaders.
Design and lead account-based marketing strategies and tactics for Key Accounts, including in person and digital engagement.
Lead branding, communication, and content creation for Key Account engagement.
Develop, schedule, communicate, and execute prioritized customer engagement activities such as Events, Tech Days, Executive Level Engagements, and Solution Workshops.
Measure and optimize the performance of ABM campaigns to maximize impact and ROI.

Requirements

Bachelor's degree or higher.
Fundamental experience in segment marketing or marketing communication, preferably in a global team.
Skills include value selling, cross functional collaboration, and strategic planning/execution.
Demonstrated market research, information analysis, and technology comprehension.
Account Based Marketing experience using both in person and digital techniques.
Experience in activating area or global marketing campaigns.

Nice to Have

Master's degree in engineering or technical marketing from an accredited institution.

Qualifications

Bachelor's degree or higher.

Working at 3M

At 3M, we believe diversity & inclusion are essential to innovation. We seek and value differences in people. 3M applies science in collaborative ways to improve lives daily, connecting employees with customers around the world. We are committed to equal opportunity employment and do not discriminate based on race, ethnicity, religion, sex, gender identity, sexual orientation, age, disability, or other protected characteristics.

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