Enrollment Content Strategist, Graduate

Xavier University

Cincinnati, OH

Full Time

Mid Level

12 days ago

Job Description

About the Role

The Enrollment Content Strategist, Graduate at Xavier University will provide centralized communications and marketing support within the Division of Strategic Enrollment Management. The role involves leading graduate enrollment marketing efforts throughout the full recruitment funnel, coordinating with internal staff and faculty to develop strategic plans for recruiting and onboarding prospective students through engaging written communication. The position emphasizes maintaining brand quality and consistency across all outbound work, supporting image, enrollment, and fundraising initiatives aligned with Xavier's Jesuit values.

Key Responsibilities

Develop and execute marketing and communication strategies to support prospective graduate students through the enrollment process.
Write and manage a personalized email communication plan for 40+ graduate programs, including admissions updates, financial aid details, and next-step guidance.
Manage digital content for the Xavier Graduate Admission website, ensuring accuracy, consistency, and brand alignment.
Lead day-to-day email and marketing automation campaigns in Slate, including drip campaigns, recruitment funnel messaging, and onboarding communications.
Analyze marketing performance metrics, applying best practices and trends to optimize communication effectiveness.
Collaborate with faculty, recruiters, financial aid, and program directors to create program-specific content and support recruitment strategies.
Partner with marketing and communications staff to produce print and digital collateral, while supporting onboarding initiatives and counselor-student engagement.

Requirements

Bachelor's degree or equivalent years of work experience.
Minimum of 3 years of professional experience in content development, writing, or email marketing.
Knowledge of email marketing strategies, best practices, and tools to enhance engagement and deliver effective campaigns.
Working knowledge of CRM platforms (preferably Slate) and digital engagement tools used in recruitment.
Strong project management expertise, with experience coordinating complex initiatives across diverse groups.
Excellent communication, interpersonal, and active listening skills to foster collaboration.
Ability to balance multiple priorities and meet tight deadlines without compromising quality.

Nice to Have

Familiarity with Slate CRM platform.
Proven success collaborating across departments and functional areas.
Experience managing projects or programs within a university environment.

Qualifications

Educational background with a Bachelor's degree or equivalent experience.
At least 3 years of experience in content development, writing, or email marketing.

Benefits & Perks

Comprehensive compensation program including salary and benefits.
Medical insurance, tuition remission, retirement plans, vacation, and professional development opportunities.

Working at Xavier University

Xavier University maintains a Jesuit Catholic mission, emphasizing a high standard of service to students and employees from diverse backgrounds. The university values collaboration, integrity, and a commitment to its mission, fostering a supportive environment that recognizes the dignity of each person and promotes professional growth.

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