Enterprise Content Strategist

Job Description

About the Role

As a B2B Content Strategist at Meta, you will be responsible for developing and executing content strategies that align with the company's objectives and drive user engagement. You will collaborate closely with cross-functional teams, including Marketing Communications, Product Marketing Managers, Designers, and Growth Marketers, to create content that meets the needs of the target audience and enhances the customer experience. Meta builds technologies that help people connect, find communities, and grow businesses, moving beyond screens toward immersive experiences like augmented and virtual reality.

Key Responsibilities

Develop and implement a comprehensive enterprise content strategy that aligns with Business Messaging priorities for our Enterprise audience and campaigns
Leverage research to understand our businesses and create content that resonates with them
Collaborate closely with Marcomms, Research, Campaign Strategists, Channel Owners and Design teams to maintain an editorial calendar to ensure that content is produced and optimized on a consistent basis
Collaborate with cross-functional teams to ensure that content is optimized for search engines, social media, and other digital channels
Collaborate on content production and distribution across multiple channels, including website, social media, email, and other digital channels
Analyze and report on the performance of content using analytics tools while working with the team to test and optimize web copy consistently
Stay up-to-date with emerging trends and best practices in content marketing and web content strategy

Requirements

Bachelor's Degree in Business, Marketing or Creative discipline
8+ years of experience in enterprise content strategy or a related field
Experience with content management systems (CMS) and analytics tools
Experience with developing content for demand generation
Proficient with SEO and social media best practices
Demonstrated experience of resourcefulness and adaptability in problem-solving
Demonstrated experience working collaboratively with cross-functional teams while being deadline driven

Nice to Have

Experience with digital marketing performance monitoring
Knowledge of marketing analytics and SEO tools
Experience in social media content creation and calendar management

Qualifications

Bachelor's Degree in Business, Marketing or Creative discipline
8+ years of relevant experience

Benefits & Perks

Bonus
Equity
Benefits (unspecified details)
Individual compensation based on skills, qualifications, experience, and location

Working at Meta

Meta builds technologies that help people connect, find communities, and grow businesses. The company is committed to diversity, equal employment opportunity, and providing reasonable accommodations for candidates with disabilities. Meta is moving beyond 2D screens toward immersive experiences and aims to shape a future that extends digital connection beyond current limits.

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