Event Marketing Manager - Hybrid Chicago or NYC

About the Role

Key Responsibilities

• Use relevant, engaging content to attract and nurture prospects and audience through the buyer journey, including acquiring new leads and nurturing existing database of leads.
• Partner with marketers to copywrite and execute digital and email campaigns to drive awareness, interest, and engagement, including creating landing pages, websites, digital and email copy, and layouts designed to convert.
• Develop, manage, and execute integrated programs (email, paid social, SEM, community building, affiliate, etc) that increase the marketing database, engage relevant audiences, and increase delegate registrations.
• Create and deploy emails, landing pages, and forms within automation systems; construct and maintain automated campaigns such as nurture, reengagement, cart abandonment, and new contact creation.
• Create, update, and manage brand websites, event pages, and various product pitches, decks, etc.
• Optimize and improve marketing operation workflows in alignment with the Director of Growth Marketing to measure effectiveness, performance, and ROI, aiming to retain audiences, increase conversion and attendance rates, and improve database integrity.
• Analyze and report on campaign outcomes, draw insights, and present results to facilitate decision making and future strategies.
• Collaborate on social media community engagement, including monitoring LinkedIn groups and responding to comments across platforms.

Requirements

• Strong organizational skills and a data-driven approach.
• Experience with content marketing techniques and analytics to drive audience engagement.
• Ability to work across different marketing channels including digital, email, social media, SEM, and community building.
• Experience with marketing automation systems such as Salesforce.
• Ability to analyze campaign performance and report insights clearly.
• Excellent collaboration skills with marketing, design, programming, and brand teams.