Event Marketing Manager - Hybrid Chicago or NYC

Informa

Chicago, IL

Full Time

Mid Level

about 2 months ago

Job Description

About the Role

Informa Connect is looking for an energetic, creative and performance-orientated Event Marketing Manager to drive attendance, retention and growth for our Foodservice portfolio of brands. The role involves developing and executing marketing programs that increase awareness, engagement, and delegate attendance across various marketing channels. The position reports into the Head of Event Marketing and requires collaboration with marketing, design, programming, and brand leads. The ideal candidate is organized, data-driven, and experienced in content marketing and analytics.

Key Responsibilities

Use relevant, engaging content to attract and nurture prospects and audience through the buyer journey, including acquiring new leads and nurturing existing database of leads.
Partner with marketers to copywrite and execute digital and email campaigns to drive awareness, interest, and engagement, including creating landing pages, websites, digital and email copy, and layouts designed to convert.
Develop, manage, and execute integrated programs (email, paid social, SEM, community building, affiliate, etc) that increase the marketing database, engage relevant audiences, and increase delegate registrations.
Create and deploy emails, landing pages, and forms within automation systems; construct and maintain automated campaigns such as nurture, reengagement, cart abandonment, and new contact creation.
Create, update, and manage brand websites, event pages, and various product pitches and decks.
Optimize and improve marketing workflows in alignment with the Director of Growth Marketing to measure effectiveness, performance, and ROI, aiming to retain audiences, increase conversion and attendance rates, and improve database integrity.
Analyze and report on campaign outcomes, draw insights, and present results to facilitate decision-making and future strategies.
Collaborate on social media community engagement, including monitoring LinkedIn groups and responding to comments across platforms.

Requirements

Strong track record of using content marketing techniques and analytics to drive audience engagement.
Ability to work across different marketing channels to increase awareness and engagement.
Organizational skills and experience with data-driven marketing.
Experience with marketing automation systems such as Salesforce.
Ability to analyze campaign outcomes and present insights clearly.
Collaborative skills to work with marketing, design, programming, and brand teams.