Event Marketing Manager - Hybrid Chicago or NYC

About the Role

Key Responsibilities

• Use relevant, engaging content to attract and nurture prospects and audience through the buyer journey, including acquiring new leads and nurturing existing database of leads.
• Partner with Marketers to copywrite and execute on a wide range of digital and email campaigns to drive awareness, interest and engagement, including creation of landing pages, websites, digital and email copy, and layouts designed to convert.
• Develop, manage and execute integrated programs (email, paid social, SEM, community building, affiliate, etc) that increase the marketing database, engage relevant audience and increase overall delegate registrations.
• Within automation system, create and deploy emails, landing pages, and forms; construct and maintain automated campaigns (e.g., nurture, reengagement, cart abandonment, and new contact creation).
• Create, update and manage brand websites, event pages, and various product pitches, decks, etc.
• Optimize and improve marketing operation workflows to measure effectiveness, performance, and ROI, aiming to better retain audience, increase conversion and attendance rates, and improve database integrity.
• Analyze and report on campaign outcomes, draw insights, and present results clearly to facilitate decision making and future strategies.
• Collaborate on social media community engagement, including monitoring LinkedIn groups and responding to comments across platforms.

Requirements

• Experience in developing and executing integrated marketing programs including digital campaigns and content marketing.
• Strong analytical skills with the ability to analyze campaign outcomes and draw actionable insights.
• Experience with marketing automation systems such as Salesforce.
• Ability to collaborate across teams including marketing, design, programming, and brand leads.
• Organizational skills and a data-driven approach to marketing.
• Excellent written communication skills for copywriting and content creation.
• Ability to manage multiple campaigns and projects simultaneously.

Nice to Have

• Experience in event marketing for conferences or trade shows.
• Familiarity with social media community management and engagement strategies.
• Knowledge of SEM, paid social, and affiliate marketing channels.

Qualifications

• Not explicitly specified; implied experience in marketing and content creation.

Benefits & Perks

• Not specified in the description.