Event Marketing Manager - Hybrid Chicago or NYC

Informa

Chicago, IL

Full Time

Mid Level

9 days ago

Job Description

About the Role

This position will be based in Chicago and require you to be in the office 3 days a week. Informa Connect is looking for an energetic, creative and performance-orientated Event Marketing Manager to drive attendance, retention and growth for our Foodservice portfolio of brands. The role involves developing and executing marketing programs that increase awareness, engagement, and audience retention through various marketing channels. The ideal candidate is organized, data-driven, and experienced in content marketing and analytics, working closely with marketing, design, programming, and brand teams.

Key Responsibilities

Use relevant, engaging content to attract and nurture prospects and audience through the buyer journey, including acquiring new leads and nurturing existing database of leads.
Partner with marketers to copywrite and execute on a wide range of digital and email campaigns to drive awareness, interest, and engagement, including creating landing pages, websites, digital and email copy, and layouts designed to convert.
Develop, manage, and execute integrated programs (email, paid social, SEM, community building, affiliate, etc) that increase the marketing database, engage relevant audience, and increase overall delegate registrations.
Create and deploy emails, landing pages, and forms within automation systems; construct and maintain automated campaigns such as nurture, reengagement, cart abandonment, and new contact creation.
Create, update, and manage brand websites, event pages, and various product pitches, decks, etc.
Optimize and improve marketing operation workflows in alignment with the Director of Growth Marketing to measure effectiveness, performance, and ROI, aiming to better retain audience, increase conversion and attendance rates, and improve database integrity.
Analyze and report on campaign outcomes, draw insights, and present results clearly to facilitate sound decision-making and future strategies.
Collaborate on social media community engagement, including monitoring LinkedIn groups and responding to comments across platforms.

Requirements

Experience in content marketing techniques and analytics to drive audience engagement.
Ability to work across different marketing channels including digital, email, social media, SEM, and community building.
Experience with marketing automation systems, specifically Salesforce, to create and manage automated campaigns.
Strong organizational skills and data-driven mindset.
Ability to collaborate with cross-functional teams including marketing, design, programming, and brand leads.
Excellent communication skills for copywriting and reporting.