Events Marketing Manager

About the Role

Key Responsibilities

• Take ownership of key 3P tradeshow events, managing all aspects from pre-event strategy to on-site coordination and post-event follow-up
• Collaborate with Field Marketing to develop event strategies, manage registration, and ensure post-event engagement with Sales and Customer Success teams
• Support the execution of high-impact event activations that generate interest, elevate the brand, and drive business opportunities
• Ensure smooth logistical execution at events, coordinating timelines, resources, and cross-functional communication
• Track event performance using metrics such as registration/attendance, account engagement (MQA), pipeline, and revenue generation
• Help analyze ROI (with a target of 20:1 pipeline and 5:1 ACV) and assist in using event insights to optimize future strategies
• Assist in post-event analysis and reporting to ensure measurable impact and continuous improvement
• Assist in building a set of standard event resources and templates ('event in a box') to streamline planning and execution for Field Marketing and Sales teams
• Help create processes and documentation that improve the efficiency and consistency of event planning, coordination, and execution
• Track and manage event materials, including swag and booth inventory, to ensure resources are well-maintained and available for upcoming events
• Partner closely with Field Marketing, Sales, and other teams to align event objectives with larger demand generation and marketing goals
• Work with product marketing, creative teams, and other stakeholders to ensure cohesive messaging, branding, and overall event experience
• Stay informed on industry trends, best practices, and emerging tools in event marketing
• Take advantage of mentorship and coaching from senior team members to grow in your role and expand your event management skills

Requirements

• 2-5 years of experience in event planning, marketing, or related fields
• Strong organizational skills and attention to detail with a passion for delivering exceptional event experiences
• Excellent communication and interpersonal skills, with the ability to collaborate across teams
• Ability to manage multiple tasks and adapt in a fast-paced environment
• A proactive attitude and eagerness to learn and grow within the events and marketing space

Nice to Have

• Agility in swiftly moving on new initiatives while consistently delivering on long-term strategic plans
• A commitment to high standards in working with Executives, Sales, and Marketing
• The ability to build consensus among diverse stakeholder groups and subject matter experts