Executive Director, Franchise Marketing Head - Rare Disease & Cardiometabolic

Regeneron

Sleepy Hollow, NY

Full Time

Executive

251k-419k

10 days ago

Job Description

About the Role

The Executive Director, Franchise Marketing Head Rare Disease & Cardiometabolic CBU, is responsible for spearheading the strategic, commercial, and tactical planning and execution for all current and future products within the Rare Disease and Cardiometabolic portfolio. This role involves leading HCP, Consumer, and Scientific marketing teams, understanding the evolving competitive landscape, aligning with broader franchise strategies, and customizing approaches for a diverse set of healthcare providers and the patients they treat. The Executive Director will report to the Executive Director, Rare Disease and Cardiometabolic CBU Head.

Key Responsibilities

Provide strategic oversight to marketing teams developing HCP- and patient-focused educational materials, presentations, and digital marketing campaigns
Oversee brand planning teams and facilitate quarterly business / brand reviews to evaluate key performance indicators and evaluate critical success factors across product portfolio
Monitor marketing budgets, ensuring resources are allocated effectively and align with return on investment expectations
Work with New Products commercial team to provide strategic input and ensure seamless product transition from New Products to in-line Commercial Business Unit
Provide strategic oversight to teams defining go-to-market strategies, competitive positioning, and launch planning activities
Lead development of ad hoc senior management presentations for budget and headcount requests
Foster strong partnerships with Medical Affairs, Clinical Development, HEOR, Market Access, Market Research, Regulatory, Legal, and other functions in developing HCP and Consumer strategy, tactics, and resources
Partner with the Market Access Team to support reimbursement policy evaluation and action
Work with Finance to monitor spending against budget/forecast and report performance results as requested; manage all projects and responsibilities to agreed-upon project timelines, budgets, and scope
Mentor junior marketing team members, providing guidance on critical thinking, leadership, and execution
Manage and provide growth opportunities for direct reports
Participate in hiring processes to build a high-performing marketing team for future in-line products

Requirements

17+ years of progressive pharmaceutical sponsor side experience
8+ years of experience in pharmaceutical/biotech marketing and product management
Experience in Rare disease commercialization
Brand lead, HCP marketing, and consumer marketing experience
Ability to develop and implement brand strategies aligned with franchise goals
Experience in developing go-to-market strategies, competitive positioning, and launch readiness
Strong collaboration skills with cross-functional teams including R&D, clinical development, medical affairs, trade and distribution, pricing and contracting, market access and regulatory
Proactive monitoring of market trends and competitor activities
Deep understanding of strategic nuances involved in rare disease commercialization
Legal/regulatory environment knowledge
Strong organization, coordination, written and oral communication skills
Analytical skills to analyze and report on marketing effectiveness

Nice to Have

Experience working in the Sleepy Hollow, NY office (4 days a week)

Qualifications

Educational background not explicitly specified, but extensive experience required

Benefits & Perks

Comprehensive benefits including health and wellness programs
Fitness centers
Equity awards
Annual bonuses
Paid time off for eligible employees

Working at Regeneron

We have an inclusive and diverse culture that values collaboration, innovation, and performance. The company emphasizes providing a supportive environment with comprehensive benefits and opportunities for growth.

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