Executive Director, Marketing

About the Role

Key Responsibilities

• Lead the U.S. and/or global go-to-market strategy for the launch of the company's lead rare disease asset.
• Define and evolve brand positioning, messaging, and differentiation for HCP, patient, and payer audiences.
• Develop branded and unbranded campaigns, disease awareness initiatives, and promotional materials.
• Coordinate cross-functional alignment with Sales, Market Access, Medical Affairs, Regulatory, and Patient Advocacy to ensure launch success.
• Partner with R&D, Business Development, and Executive Leadership to provide commercial input into pipeline asset development and prioritization.
• Lead early-stage commercial assessments, including market opportunity analyses, competitive landscapes, and unmet need evaluations for pipeline indications.
• Develop target product profiles (TPPs), commercial forecasts, and lifecycle management strategies for future assets.
• Build early brand strategies and pre-commercialization plans to ensure future readiness.
• Build and lead a high-performing marketing team across HCP, patient, and digital marketing disciplines.
• Manage agencies, vendors, and internal resources to ensure efficient and impactful execution.
• Define key performance indicators and lead marketing performance analysis in partnership with Commercial Operations.
• Oversee market research and insights to inform strategy, understand stakeholder needs, and adapt to market dynamics.
• Engage with key external stakeholders including KOLs, treatment centers, advocacy organizations, and payer influencers.
• Ensure strong feedback loops with the field team to align messaging and identify barriers.
• Lead the development of an integrated digital marketing strategy, including social media, CRM, HCP and patient websites, and omni-channel campaigns.
• Leverage data analytics and digital platforms to optimize outreach and measure engagement across channels.
• Ensure all marketing and promotional activities are compliant with regulatory, legal, and corporate policies.
• Develop and manage marketing budgets and timelines, ensuring efficient resource allocation and spend.

Requirements

• 10+ years of progressive experience in pharmaceutical/biotech marketing, with at least 5 years in a commercial leadership role.
• Proven track record launching specialty or rare disease products in the U.S. markets.
• Demonstrated experience with pipeline planning and early commercial strategy development.
• Deep understanding of the rare disease ecosystem including patient journeys, diagnostics, market access, and advocacy.
• Strong leadership and team-building capabilities in a small or scaling company environment.
• Exceptional collaboration, executive communication, and strategic thinking skills.
• Bachelor's degree required; MBA or advanced degree preferred.

Nice to Have

• Experience in both pre-commercial and commercial-stage biotech organizations.
• Entrepreneurial mindset and comfort operating in a fast-paced, evolving environment.
• Ability to work in a lean organization with a hands-on, roll-up-your-sleeves style.
• Passion for improving the lives of patients with rare and underserved diseases.

Qualifications

• Bachelor's degree (required)
• MBA or advanced degree (preferred)

Benefits & Perks

• Health Insurance (Medical / Dental / Vision)
• Disability, Life & Long-Term Care Insurance
• Holiday Pay Tracking
• Free Vacation Program
• 401(k) Plan Match
• Educational Assistance Benefit
• Fitness Center Reimbursement