Executive Director, Marketing & Communications

About the Role

Key Responsibilities

• Create and implement the strategic marketing and communications direction to support the growth and brand recognition of City of Hope Los Angeles.
• Develop and execute data-driven marketing campaigns to drive patient engagement and referrals.
• Plan, manage, and place strategic brand assets that enhance awareness of City of Hope Los Angeles among patients, referring physicians, and consumers.
• Build relationships with key stakeholders, including physicians, business partners, and leadership teams, ensuring alignment in marketing efforts.
• Oversee local external communications efforts, including executive speeches, media outreach, white papers, Op-Eds, and public relations strategies in partnership with the System Communications team.
• Drive regional and local media recognition for key clinical programs to support growth goals in patient acquisition and volume.
• Serve as spokesperson for City of Hope Los Angeles when required.
• Work with internal teams to develop and implement crisis communication plans as needed.
• Engage in strategic relationship building with healthcare-related stakeholders and media outlets.
• Implement City of Hope's brand strategy, architecture, and guidelines, ensuring all marketing aligns with system-wide brand standards.
• Oversee brand consistency across internal and external communications, including messaging, graphics, and creative standards.
• Manage the City of Hope Los Angeles section of the website; ensure all digital communication tools are optimized for marketing and engagement.
• Oversee digital marketing initiatives, including SEO, social media strategy, and content development to enhance patient acquisition.
• Provide strong leadership, mentorship, and vision to the marketing and communications team.
• Promote a collaborative, results-driven environment, ensuring alignment with institutional goals and objectives.

Requirements

• Bachelor's Degree
• Ten (10) years relevant experience in marketing, communications, and government relations, including five years in the health care arena and preferably at an academic medical center.
• Proven leadership experience in managing cross-functional teams and working with senior executives.
• Recognized leader with deep experience in health care marketing and communications arena preferred.

Nice to Have

• Deep experience in health care marketing and communications
• Experience working at an academic medical center

Qualifications

• Bachelor's Degree
• 10 years of relevant experience in marketing, communications, and government relations
• Experience in healthcare marketing and communications, preferably in an academic medical center

Benefits & Perks

• City of Hope employees pay is based on work experience, qualifications, and work location.
• Comprehensive Benefits (details available via link)