Executive Director, Marketing - US Biomedicine - Remote *PC 1478

About the Role

Key Responsibilities

• Develop and execute the marketing strategy to maximize market potential and ensure commercial success, aligning with broader corporate objectives.
• Drive the strategic and operational creation of annual brand plans, including success metrics, budget requirements, and tactical execution.
• Lead the development of product positioning, messaging, and market segmentation to drive customer engagement and revenue growth.
• Oversee digital and tactical marketing initiatives, including HCP and patient engagement strategies and scientific conference programs.
• Manage and lead advertising agencies, establishing success metrics and conducting performance assessments.
• Ensure all marketing activities and communications are in full compliance with Medical, Legal, and Regulatory guidelines.
• Serve as a key member of the Commercial Leadership Team, providing strategic input into launch planning, commercialization, and operational strategy.
• Partner closely with sales, market access, medical affairs, and R&D to ensure seamless execution of marketing plans and brand alignment.
• Leverage market insights to inform the go-to-market strategy and develop customer engagement strategies to influence behavior change.
• Lead the development and execution of external communications strategies and oversee internal and external training programs.
• Ensure all marketing activities adhere to company policies, regulatory requirements, and industry best practices.
• Build and develop a high-performing marketing team, defining structure, capabilities, and operating model, and providing coaching and mentorship.

Requirements

• Bachelor's (BA/BS) degree required; advanced degree (MBA, MPH, PharmD, PhD) preferred.
• Minimum of twelve (12) years of experience in the pharmaceutical/healthcare industry, with at least eight (8) years of progressive leadership roles in pharmaceutical marketing.
• Deep expertise in oncology, hematology, transplant, or cell therapy marketing strongly preferred.
• Proven track record of leading operational readiness for launch, ideally in cell therapy, oncology, transplant, rare disease, or other complex therapies.
• Experience leading and building high-performing teams with strong people management skills.
• Strong understanding of HCP engagement, patient education, payer marketing, and sales training strategies.
• Knowledge of cross-functional teams such as account management, market access, sales operations, insights/analytics, and business development.
• Existing relationships with key customers (e.g., KOLs, key account leadership, academic societies) are a plus.
• Collaborative leadership style, inspiring and empowering teams, with strong decision-making and accountability skills.
• Sharp analytical thinking, leveraging data and insights to inform strategy and performance.
• Excellent communication skills, with the ability to influence and align stakeholders at all levels.
• Deep knowledge of pharmaceutical marketing regulations, including FDA guidelines, OIG requirements, and industry best practices.

Nice to Have

• Experience with and understanding of other cross-functional teams such as account management, market access, sales operations, insights/analytics, and business development.
• Existing relationships with key customers such as KOLs, key account leadership, and academic societies.

Qualifications

• Bachelor's degree required; advanced degrees preferred.
• At least 12 years of experience in healthcare/pharmaceutical industry with leadership roles.

Benefits & Perks

• Not explicitly specified in the description.