Executive Director, Rare Disease Marketing

About the Role

Key Responsibilities

• Assess US market landscape and market insights to refine and implement best-in-class go-to-market launch plan, re-assessing as needed to drive results.
• Lead the development of US HCP marketing strategy and launch plans in collaboration with the consumer marketing team and key functional partners such as Sales, Medical Affairs, Market Access, and others.
• Develop brand positioning, disease awareness, education narratives, and campaign development.
• Drive HCP focused strategy and execution to promote disease awareness and earlier diagnosis.
• Oversee core messaging, campaign development, and the creation of a new customer model if needed.
• Develop non-personal promotion strategy and digital ecosystem development.
• Manage HCP pre-launch, launch, and post-launch tactical execution, including congress planning and KOL engagement.
• Manage relationships with advertising agencies and vendors, ensuring deliverables meet expectations and collaborating with MLR for approvals.
• Ensure marketing programs and campaigns are executed effectively, efficiently, and within budget.
• Define, track, and report on key metrics for strategies and tactics.
• Support global market expansion efforts in Rett syndrome and pipeline therapies such as Prader-Willi.

Requirements

• Bachelor's degree in marketing, healthcare, business administration, or related field; master's degree preferred.
• Minimum of 15 years of progressively responsible experience within the pharmaceutical or biotech industry.
• At least 5 years of marketing experience, including launch experience.
• Strong scientific/medical aptitude with the ability to communicate complex concepts simply.
• Strong strategic mindset and business acumen.
• Demonstrated ability to think innovatively and drive customer experience.
• Excellent communication, presentation, and storytelling skills.
• Strong interpersonal skills and ability to lead cross-functional teams.
• Demonstrated track record of driving results and problem-solving skills.
• Ability to travel as required to meet business needs.

Nice to Have

• Qualifications in rare neurological disorders, pediatric or adult onset.

Benefits & Perks

• Competitive base salary plus discretionary bonus and equity awards.
• Medical, dental, and vision insurance.
• Employer-paid life, disability, business travel, and EAP coverage.
• 401(k) plan with a fully vested company match 1:1 up to 5%.
• Employee Stock Purchase Plan with a 2-year purchase price lock-in.
• 15+ vacation days.
• 13-15 paid holidays, including office closure between December 24th and January 1st.
• 10 days of paid sick time.
• Paid parental leave benefit.
• Tuition assistance.