Executive Social Media Lead Strategist

About the Role

Key Responsibilities

• Develop and execute tailored social media strategies for our executive leaders to enhance their professional brand, drive thought leadership, and align with company goals.
• Write and curate engaging content, including posts and multimedia, ensuring alignment with each executive's voice as well as industry trends.
• Collaborate closely with executives to understand their expertise, priorities, voice, and communication style while providing guidance on social media best practices.
• Oversee executive social media accounts on LinkedIn, Facebook, Instagram, and other relevant platforms, ensuring consistent activity and audience engagement.
• Identify and leverage opportunities for executives to participate in key industry conversations, speaking engagements, media features, and showcase customer successes.
• Track and analyze engagement metrics, providing insights and recommendations to optimize performance and influence strategy.
• Monitor online conversations and manage executive brand reputation, addressing risks or opportunities proactively.
• Stay updated on social media trends, algorithm changes, and best practices to keep executive content relevant and impactful.

Requirements

• 7+ years of experience in social media management, with a focus on executive-level branding and engagement.
• Proven ability to work directly with senior leaders, providing strategic counsel and managing their public-facing social presence.
• Deep understanding of LinkedIn, Facebook, Instagram, and emerging social platforms, as well as best practices, content formats, and engagement strategies.
• Exceptional writing, storytelling, and editing skills, with the ability to craft compelling and authentic executive content.
• Strong experience with social media analytics, performance tracking, and data-driven decision-making.

Nice to Have

• Experience in the HCM, SaaS, or technology industry.
• Background in corporate communications, public relations, or executive branding.
• Familiarity with executive thought leadership strategies, including speaking engagements and media opportunities.
• Strong interpersonal skills to work cross-functionally with executives, public relations, marketing, and social media team.
• Comfortable handling sensitive information and navigating executive preferences with professionalism and discretion.

Qualifications

• Educational background is not explicitly specified, but extensive experience in social media management and executive branding is required.

Benefits & Perks

• Position is eligible for a short-term incentive and a long-term incentive as part of total compensation.
• Comprehensive benefits available, details can be reviewed on UKG's careers site.