Executive Writer and Content Strategy Thought Leadership Manager

Nemours

Jacksonville, FL

Full Time

Senior

9 days ago

Job Description

About the Role

Nemours Children's Health is seeking an Executive Writer and Content Strategy Thought Leadership Manager to join their team in Jacksonville, FL or Wilmington, DE. The role involves leading the organization's top thought leadership channel, the Well Beyond Medicine podcast, and developing content strategies to position Nemours as a leader in creating the healthiest generations of children through Whole Child Health. The individual will serve as a senior writer, devise content strategies, oversee content development, and collaborate with internal and external stakeholders to educate, inspire, and advance the organization's mission and goals.

Key Responsibilities

Translate big ideas into messaging that captures an executive's voice and tone across audiences, employing smart brevity to inspire action.
Develop an enterprise-wide content strategy targeting Nemours Children's thought leadership audience, considering personas, channel optimization, and an integrated editorial calendar.
Partner with internal stakeholders such as the Office of the President, External Affairs, Community Engagement, and Marketing to curate content and leverage external relationships.
Serve as the internal strategic advisor and team lead for content curation and promotion of the Well Beyond Medicine podcast, including securing high-profile guests, growing listenership, and developing a monetization strategy.
Oversee the curation, creation, and management of content across thought leadership platforms, aligning messaging with the office of the president and simplifying complex concepts into compelling visual and copy content.
Work closely with marketing and communications teams to ensure content aligns with Nemours Children's brand identity and maintains a consistent voice.
Utilize data and analytics tools to measure content effectiveness, monitor KPIs, analyze trends, and optimize strategies.
Stay informed about emerging trends, technologies, and best practices in content creation, digital media, and healthcare communications, proposing innovative approaches.

Requirements

Bachelor's degree in Communications, journalism, digital marketing required.
7 years experience in corporate communications and digital marketing or related field that ideally includes podcast production.

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