Experiential Brand Marketing

Cella

Morristown, NJ

Full Time

Senior

100k-125k

12 days ago

Job Description

About the Role

Our client is hiring a Brand & Media Experience Lead to define and execute a unified brand presence across physical spaces, internal culture, and external media channels. This pivotal role will shape how the brand is experienced—visually, emotionally, and spatially—from retail environments and corporate offices to internal programs and paid media campaigns. The role involves translating brand identity into compelling, consistent experiences that drive engagement and reinforce market position. The position requires onsite presence in Wayne, New Jersey.

Key Responsibilities

Oversee the annual strategic plan, budget, and execution for brand presence within physical locations, and develop strategies for promotional items that align with marketing campaigns.
Lead the strategic development of branded experiences across various physical environments, defining experience principles, tone, and narrative frameworks for diverse audiences.
Guide traditional media planning and buying (publications, OOH, print), ensuring all media placements are consistent with brand identity and relevant to their specific environments.
Act as a strategic connector, collaborating extensively with internal teams (retail, facilities, HR, internal communications, creative) and external agency partners to ensure seamless brand execution and alignment.
Develop brand programs and toolkits to foster brand consistency in the workplace, and implement KPIs and feedback loops to optimize brand interactions and environments.
Lead the strategic planning, budgeting, and implementation of the brand's presence in branches and corporate offices, including branded experiences and promotional items.
Ensure brand identity and narrative frameworks are consistent across all internal and external touchpoints, from traditional media placements to signage and environmental branding within physical spaces.
Define KPIs and establish feedback loops to optimize brand interactions and environments, while ensuring consistency and quality in brand material distribution.

Requirements

Extensive experience in customer experience, with 5 years of success in designing and executing large-scale, customer-facing experiences, especially within retail environments.
Strong background in brand management, visual design principles, and planning/procurement of traditional media.
Demonstrated ability to lead physical brand experiences, with deep knowledge of customer behavior, service design, and employee engagement.
Excellent project management, communication, and leadership skills, with the ability to operate in fast-paced environments.
Familiarity with compliance and regulatory considerations in marketing, and proficiency in relevant project management tools.
8 years of experience with a portfolio showcasing successful large, customer-facing experience execution in retail, corporate, or service environments.

Nice to Have

Deep knowledge of customer behavior, service design, and employee engagement.
Experience with financial marketing regulations.

Qualifications

Educational background or certifications are not explicitly specified, but extensive experience in brand management and customer experience is required.

Benefits & Perks

Comprehensive benefits package including medical, prescription, dental, vision, AD&D, and life insurance.
Short-term disability and a 401K plan.
Salary range of $100,000 - 125,000 per year, based on experience and qualifications.

Working at Cella

The company values diversity and inclusion, welcoming people of all abilities. They emphasize a collaborative environment and are committed to meeting the needs of all applicants through reasonable accommodations during the hiring process.

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