Experiential Brand Marketing Vice President

About the Role

Key Responsibilities

• Develop and execute key elements to the branded event experiences aligned to business objectives.
• Champion creative and experiential design excellence across all customer touch points.
• Develop and execute creative guidelines to ensure the brand shows up consistently across all customer touch points.
• Serve as an internal thought leader - driving the adoption of key brand strategies and best practices.
• Drive production of marketing assets across internal and external creative partners for key elements of each brand experience to deliver best in class brand experiences.
• Identify new ways to integrate digital touch points and platforms into live event experiences.
• Build strong relationships with key stakeholders, internal partners and agency partners.
• Track budgets and key KPIs aligned to initiatives.
• Identify opportunities for existing business units to integrate within experiential portfolio.
• Manage multiple projects and assignments in a fast-paced environment.

Requirements

• 8+ years of experience in marketing or brand management.
• Keen eye for design and creative detail.
• Willingness to challenge the status quo and bring fresh ideas.
• Experience working with marketing and experiential agencies and vendors.
• Ability to succeed in an ever-changing, fluid environment with tight deadlines.
• Good sense of humor, positive attitude and ability to be flexible.
• Strong partnership and ability to influence stakeholders without direct oversight.
• Strong communication, interpersonal skills and leadership potential.
• Self-starter; able to work and manage projects end to end in an independent manner without significant oversight.
• Occasional travel.