Field Advertising Strategist II

About the Role

Key Responsibilities

• Partners with field leadership to assess market needs and recommend strategic marketing solutions that drive awareness, engagement and business growth.
• Develops custom marketing plans that align with local goals while supporting national strategies.
• Collaborates with internal teams and agency partners to execute regional and market-specific campaigns across key channels-including TV, radio, digital, print, outdoor, flyers and direct mail.
• Provides thoughtful, responsive support for field requests, offering solutions that meet local needs while upholding brand standards.
• Serves as a strategic, relationship-focused point of contact for marketing needs across business units, primarily for Dignity Memorial—the industry's leading brand, serving 400,000 families annually.
• Supports local adoption of national campaigns by helping tailor messaging, materials and targeting where appropriate.
• Presents marketing plans, recommendations and performance updates to market and location leaders.
• Stays abreast of local market dynamics, organizational updates and evolving field needs—ensuring the Marketing team has the context needed to deliver timely, informed and relevant support.
• Assists AVP of Brand Marketing & Location Experience and Director of Field & Brand Advertising Strategy with projects as needed.
• Acts as the central coordinator for field marketing requests—engaging the right resources, aligning on objectives and facilitating timely execution.
• Evaluates deliverables for strategic fit, brand alignment and field readiness—providing feedback to creative and agency partners to ensure materials meet local needs.
• Manages timelines, deliverables and feedback loops across multiple concurrent projects.
• Promotes self-service tools like the SCI Ad Builder to support location-level access to customizable, on-demand sales and marketing assets.
• Advocates for brand alignment and a consistent consumer experience across all local marketing efforts.
• Collaborates with Brand Advertising Strategy teammates to ensure field requests align with overarching brand campaign strategies and goals.
• Acts as a brand ambassador within field-facing conversations, helping ensure materials uphold brand standards and reflect a cohesive identity across national and local channels.

Requirements

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 3-5 years of experience of marketing or advertising, ideally in a corporate or multi-location field support environment.
• Experience collaborating with field-based stakeholders and agency partners.
• Excellent communication, presentation and relationship-building skills.
• Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-paced environment.
• Strong analytical and critical thinking skills.
• Collaborative mindset with the ability to balance strategic planning and day-to-day execution.
• Proficient in Microsoft Office, especially Excel and PowerPoint.
• Comfortable presenting to small and medium-sized groups.
• Experience in multicultural marketing a plus.
• Bilingual in Spanish/English a plus.
• Senior marketing experience a plus.

Nice to Have

• Experience in multicultural marketing.
• Bilingual in Spanish/English.
• Senior marketing experience.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or a related field.
• 3-5 years of marketing or advertising experience.