Field & Trade Marketing Manager - Maryland

About the Role

Key Responsibilities

• Collaborate with sales and marketing to develop, implement, and analyze regional marketing initiatives for the company's brands.
• Partner with regional sales and distribution teams on strategies to drive revenue through budtender and account engagement, including field activities, merchandising, and community engagement.
• Produce and assist with the execution of local monthly marketing calendars that include activations, media, and support for national campaigns.
• Educate, engage, and inspire customers and dispensary staff through budtender trainings and consumer-facing events with retail partners.
• Support initiatives to increase sales performance and build brand loyalty at the regional level.
• Lead and manage the territory Brand Ambassador team, including scheduling in-store activations and store visits.
• Oversee in-store visual execution and brand standards for the field team.
• Develop, collect, and share monthly marketing and sales recaps with stakeholders.
• Create and manage key brand partnerships with local businesses and non-profits to foster community relations.
• Track campaign results, analyze data, and make recommendations for future marketing activities.
• Supervise and potentially hire or recommend personnel within the sales department.

Requirements

• BA Degree in Business, Marketing, or a related field.
• Minimum 3-5 years of relevant experience in field marketing, brand ambassadorship, and implementing integrated campaigns across multiple locations.
• Dispensary or related retail experience.
• Knowledge of digital marketing, advertising, event planning, and media mediums.
• Excellent marketing planning skills and familiarity with marketing tools and strategies.
• Ability to give dynamic product and marketing presentations.
• Strong relationship-building skills with internal and external partners.
• Excellent writing and presentation skills, with proficiency in Canva, PowerPoint, or similar software.
• Ability to plan, execute, and analyze marketing strategies.
• Ability to multi-task and work cross-functionally with sales and operations teams.
• Reliable vehicle or transportation for travel to in-state events and retail locations.
• Willingness to work weekends and evenings as required.

Nice to Have

• Knowledge of the cannabis industry.
• Licensing or badging according to state requirements.
• Experience with out-of-home media and event planning.
• Ability to interact with various stakeholder levels and make data-driven decisions.

Qualifications

• Educational background with a Bachelor's degree in Business, Marketing, or related field.
• 3-5 years of relevant work experience in field marketing or brand ambassadorship.

Benefits & Perks

• Annual compensation from $60,000 to $90,000 plus potential bonuses.
• Full suite of medical, dental, and vision insurance.
• Paid parental leave.
• 401(k) plan.
• Paid Time Off.
• Long-Term Disability insurance.
• Employee Assistance Program.
• Employee life insurance and supplemental life.
• Spouse and child life and AD&D insurance.
• Pet insurance.
• FSA and HSA options.