Field Marketing + Events Manager: SF

Sprig

San Francisco, CA

Full Time

Mid Level

130k-150k

14 days ago

Job Description

About the Role

Sprig is building the AI-native successor to legacy survey tools, like Qualtrics, Medallia, and SurveyMonkey. We believe the future of experience research won't be powered by slow, siloed platforms. It will be fast, intelligent, and deeply integrated into how modern teams build great products. Our mission is to make deep customer understanding effortless and always on. With Sprig, product teams no longer guess. They know. We are creating a future where AI uncovers insights, accelerates workflows, and enables teams to deliver exceptional customer experiences in real-time. Companies like Notion, Figma, Coinbase, and TripAdvisor already use Sprig to stay closer to their customers than ever before. We're scaling quickly toward $100M ARR, launching new AI-powered capabilities, and expanding our impact across the world's most innovative companies. If you're energized by bold ideas, rapid growth, and the opportunity to redefine an entire category, we'd love to meet you.

Key Responsibilities

Plan and execute end-to-end Sprig-hosted and sponsored events ranging from conferences, networking mixers, and private dinners.
Build targeted invite lists and deliver engaging experiences that resonate with Director+ user research leaders.
Partner with the Sales team, BDRs, and SF Events Manager to design and support outbound programs, including regional gifting and custom follow-ups.
Own vendor management, venue coordination, creative execution, and post-event reporting.
Measure and optimize event ROI, engagement, and impact on pipeline.
Act as the eyes and ears of the brand in the field, bringing market insights and customer energy back to the team.

Requirements

3+ years of field or regional marketing experience at a high-growth B2B SaaS company.
Proven ability to support enterprise sales teams through localized pipeline-driving initiatives.
Deep familiarity with targeting and engaging research and product decision-makers.
Skilled in event logistics, vendor negotiations, and managing timelines with precision.
Data-driven mindset with strong ownership over outcomes and experience quality.
Comfortable with Salesforce, HubSpot, Sendoso, and other marketing/event tools.
Positive, collaborative energy and a bias toward action.

Nice to Have

Experience supporting enterprise sales teams with localized marketing initiatives.
Familiarity with B2B SaaS industry and research/product decision-makers.
Experience with event planning and vendor negotiations.

Qualifications

Experience supporting enterprise sales teams through localized pipeline-driving initiatives.
Deep familiarity with targeting and engaging research and product decision-makers.
Skilled in event logistics, vendor negotiations, and managing timelines with precision.

Benefits & Perks

Competitive Salary
Competitive Employee Equity
401K Program
Medical, Dental, and Vision Benefits
FSA/HSA Benefit
$175/month Commuter Benefit
Additional Wellbeing Benefits
Flexible Paid Time Off
Paid Parental Leave
Professional Development Stipend
Hybrid Office Policy
Lunch in office daily
Company-Sponsored Social Events

Working at Sprig

At Sprig, we pride ourselves on being a people-first company, where contributions are valued. We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply. We were recently awarded by Fortune as one of the top 50 best places to work in the US, and one of the top 50 Places to Work in the Bay Area by Built In.

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