Field Marketing Manager

About the Role

Key Responsibilities

• Collaborate with sales teams to identify target accounts and create localized marketing campaigns to engage target audiences, drive demand, and accelerate pipeline growth.
• Identify and execute targeted marketing initiatives focusing on key account development and expansion, using multi-channel tactics including ABM.
• Develop and execute comprehensive, multi-layered marketing campaigns tailored to the Asia South market, ensuring alignment with overall company and regional revenue and business goals.
• Collaborate with cross-functional teams including sales, product management, and marketing to integrate field marketing strategies with broader marketing and sales initiatives.
• Lead the planning and execution of Bentley India hosted and third-party in-person events to drive thought leadership, brand awareness, and lead generation, with end-to-end coordination and travel across India regions up to 30%-50%.
• Develop and oversee digital campaigns, manage advertising plans, and maintain media relationships.
• Provide recommendations for social media plans aligned with campaign objectives.
• Coordinate with corporate communications to execute PR strategies to raise brand awareness across the region.
• Ensure cohesiveness and alignment of all marketing channels to reinforce messaging and support regional business and revenue objectives.
• Work with regional sales leadership to identify and prioritize regional tradeshows and sponsorships, coordinate event execution, and ensure lead follow-up.
• Regularly communicate marketing plans, progress, and results to internal teams.
• Stay updated on emerging technologies, industry trends, and regulations to enhance marketing strategies.
• Build regional understanding of key media outlets by industry, develop relationships, and coordinate press activities and coverage reports.
• Coordinate/manage Bentley Executive visits with local sales leadership and corporate teams.
• Lead regional marketing efforts as a partner with Digital Marketing and Product Industry Marketing for event and webinar execution.
• Engage with Digital Marketing for data acquisition, cleanup, and regional requirements, interfacing with sales management to qualify requests.
• Ensure channel management is aware of marketing programs to facilitate proper leverage by channel partners.
• Support corporate initiatives like Year in Infrastructure in the region.

Requirements

• Bachelor's degree or equivalent experience in marketing, business, or a related field.
• 6-8 years of experience in B2B field marketing, with a focus on the Indian market.
• Experience executing and managing in-region B2B lead generation programs that drive engagement, high-quality leads, and revenue.
• Experience planning and executing ABM strategies and tactics.
• Strong organization and multitasking skills, with the ability to handle projects autonomously and solve problems proactively.
• Experience in infrastructure markets including transportation, energy, and water is advantageous.
• Demonstrated experience managing budgets and overseeing vendors for marketing program execution.
• Strong project management skills and ability to work in a fast-paced environment.
• Experience with marketing tools, analytics, and technology platforms such as Marketo, Demandbase, SFDC, Google Analytics, etc.
• Willingness to travel up to 30%-50% across India.

Nice to Have

• Experience in infrastructure markets including transportation, energy, and water.

Qualifications

• Bachelor's degree or equivalent in marketing, business, or related field.
• 6-8 years of relevant B2B field marketing experience.

Benefits & Perks

• An attractive salary and benefits package.
• A collaborative work environment where ideas flourish and teamwork is valued.
• Bentley Impact Day: a day off to volunteer with an organization of your choice.
• Recognition programs and colleague achievement platforms.
• Commitment to inclusion, belonging, and colleague wellbeing through global initiatives and resource groups.
• Opportunity to contribute to sustainable, connected, and resilient infrastructure projects.