Field Marketing Manager

Fleet Feet, Incorporated

Carrboro, NC

Full Time

Mid Level

7 days ago

Job Description

About the Role

The Field Marketing Manager will partner with our company stores to develop local marketing strategies, drive tickets and engage customers. They will work as a liaison between the Retail Ops team and store-level community outreach leads to communicate and support brand-wide marketing initiatives. This position involves developing grassroots marketing concepts, supporting medical outreach strategies, and traveling as needed to meet with community outreach managers and support larger company events. The role is based at Fleet Feet, the largest running retailer in the country, committed to an inclusive environment and delivering unmatched service and support to customers.

Key Responsibilities

Lead the development of a comprehensive medical outreach strategy at national and regional levels, building strategic partnerships, activating regional events, and launching high-impact initiatives to drive sustained growth.
Design and implement scalable tools, training, and support to enable consistent and effective local execution of medical outreach efforts across markets.
Support stores in developing and executing local marketing strategies aligned with Fleet Feet priorities, ensuring access to resources, guides, and updates.
Collaborate with store outreach contacts, District Managers, and Franchise Operations to communicate initiatives, understand market conditions, and identify growth opportunities.
Share and scale successful local efforts brand-wide, contributing to innovation and continuous improvement across the region.
Partner on major events and expos with SST and store leaders.

Requirements

3 years of retail marketing experience and/or medical outreach experience, preferred.
Excellent communicator with strong presentation and interpersonal skills; able to listen actively and adapt to different audiences.
Builds and maintains trust from the team, staff, and customers by using good judgment.
Team oriented and customer-centric.
Hardworking, positive, and self-motivated.
Strong organization and planning skills.
Successful in fast paced environments; able to balance multiple priorities.
Support all Fleet Feet initiatives, activities, and functions.
Up to 50% travel required.

Nice to Have

Location in Carrboro, NC or Fleet Feet market.

Qualifications

Experience in retail marketing and/or medical outreach.

Benefits & Perks

Robust benefits package including medical, dental, vision, FSA, HSA, EAP, and more.
401(k) with 4% employer match and immediate vesting (available to part- and full-time employees age 21+ at company-owned stores).
Training and advancement opportunities across the Fleet Feet brand.
Professional development programs, including mentorship, employee resource groups, and monthly learning sessions.
Community involvement and service initiatives supporting local engagement.
Discounts on training programs and products.
Supportive, passionate teammates who live the mission every day.

Working at Fleet Feet, Incorporated

At Fleet Feet, we re more than just a company—we re a passionate, mission-driven community. We believe in building teams where everyone can bring their whole selves to work, fostering a culture of collaboration, innovation, and belonging. We are dedicated to helping each other grow, succeed, and make a meaningful impact every day.

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