Field Marketing Manager

About the Role

Key Responsibilities

• Leading high-impact field events such as Lunch 'n Learns, regional events, and ambassador meetups that support revenue and regional goals.
• Shaping local marketing plans to increase awareness, generate leads, and accelerate client pipeline.
• Partnering with the Customer Advocacy team to feature ambassadors, highlight success stories, and deepen customer engagement.
• Supporting Calls for Presentations (CFPs), coordinating ambassador speakers, and ensuring content aligns with district needs and education trends.
• Managing event logistics end-to-end, including venue selection, catering, AV, booth setup, and branded collateral, while adhering to budget and timelines.
• Driving event promotion in coordination with Demand Gen and Brand teams through email campaigns, landing pages, and social media.
• Tracking event performance and outcomes using tools like HubSpot and Salesforce, providing insights on ROI and lead quality.
• Building scalable regional structures to support national growth strategies.

Requirements

• 3-5 years of experience in field marketing, demand generation, or event marketing, preferably within B2B SaaS or educational technology.
• Familiarity with the K-12 education landscape and ability to connect with educators, administrators, and district leaders.
• Proven track record of partnering with Sales and/or Customer Success to develop regionally tailored, pipeline-driving initiatives.
• Excellent project management and communication skills, with ability to manage timelines, vendors, stakeholders, and follow-ups.
• Creative ability to design and execute mission-aligned events in-person and hybrid.
• Collaborative and energetic mindset with a passion for building authentic relationships and championing customer voices.
• Comfort with tools like HubSpot, Canva, ChatGPT, Google Slides, Google Sheets, and event registration platforms.
• Familiarity with leveraging AI tools to streamline tasks, enhance personalization, or analyze post-event insights.

Nice to Have

• Experience with leveraging AI tools for tasks such as personalization and post-event analysis.

Qualifications

• Experience in field marketing, demand generation, or event marketing within B2B SaaS or educational technology.
• Familiarity with the K-12 education landscape.
• Ability to develop regionally tailored initiatives in partnership with sales and customer success teams.

Benefits & Perks

• Employer-paid health insurance, including dependent coverage.
• Employer-matched 401K retirement savings program from day one.
• Paid Parental Leave.
• Stock options.
• Health and wellness reimbursements.
• Paid time off that increases each year.
• 16 paid holidays, including your birthday.
• Fully remote work environment with provided tools and equipment.