Field Marketing Manager, SASE

About the Role

Key Responsibilities

• Lead field marketing efforts for the SASE business, working closely with the sales team to define and execute effective plans.
• Create lead generation programs to grow the sales pipeline with an emphasis on net new customers, supporting product launches and regional sales needs.
• Collaborate with Channel Account Managers to develop and execute annual marketing plans that drive partner business and manage regional channel co-op funds.
• Measure and report on campaign results and ROI, using metrics to inform future plans and programs.
• Coordinate with the Americas marketing team and wider marketing team on special projects and key programs including ABM.
• Work with regional sales leadership and teams to target named accounts and promote brand awareness.
• Use intelligence to invite key decision makers to webinars, live meetings, and events to increase attendance in the US.
• Develop event series to increase pipeline within current customers.
• Arrange speaking engagements at executive-level events.

Requirements

• 7+ years of experience in regional field marketing, including physical and virtual events, campaign management, and digital marketing understanding.
• Execution-focused mindset with the ability to manage multiple activities simultaneously without sacrificing quality.
• Strong organizational skills, including budget management and maintaining sales-facing and customer-facing communication channels such as Salesforce.com and checkpoint.com/events.
• Ability to build and maintain strong working relationships across sales, channel, and marketing teams within the region.
• Deep understanding of maximizing channel partnerships and leveraging technology partners to achieve joint goals.
• Must be eligible to work in the US without sponsorship now or in the future.