Field Marketing Manager, SASE

About the Role

Key Responsibilities

• Lead field marketing efforts for our SASE business and work in close alignment with the sales team to define and execute effective plans.
• Create lead generation programs to grow the sales pipeline with an emphasis on net new customers.
• Collaborate with Product Marketing Managers and other Marketing peers to support product launch plans, roadmaps, and regional sales needs.
• Work closely with Channel Account Managers to develop and execute annual marketing plans that drive partner business and manage channel co-op for the region.
• Measure and report on all campaign results and ROI, utilizing metrics to inform future plans and programs.
• Coordinate with the Americas marketing team and wider marketing team on special projects and key programs including ABM.
• Partner with regional sales leadership to target named accounts and promote brand awareness.
• Use intelligence to invite key decision makers to webinars, live meetings, and events to increase attendance in the US.
• Develop event series to increase pipeline within current customers.
• Arrange speaking engagements at executive-level events.

Requirements

• 7+ years of experience in running regional field marketing, including physical and virtual events, campaign management, and digital marketing understanding.
• Execution-focused mindset with the ability to manage multiple activities simultaneously without sacrificing quality.
• Strong organizational skills, including budget management and maintaining all sales-facing and customer-facing communication channels (e.g., Salesforce.com and checkpoint.com/events).
• Ability to forge and maintain strong working relationships at all levels within the region's field sales, channel, and marketing teams.
• Deep understanding of how to maximize channel partnerships and leverage technology partners to achieve joint goals.
• Must be eligible to work in the US without sponsorship from an employer now or in the future.