Field Marketing Strategist

About the Role

Key Responsibilities

• Oversee all aspects of in-center activations and event logistics across Grifols Plasma donation centers, ensuring seamless execution and an enhanced donor experience
• Align activation strategies with center-specific needs
• Track center's performance and oversee marketing impact at center level
• Visit donation centers to assess local needs, gather insights, and ensure alignment with engagement strategies
• Develop initiatives aligned with local insights to achieve goals
• Work closely with center managers to understand local needs and tailor marketing efforts
• Ensure brand consistency across all in-center marketing materials and activities
• Support in-center marketing activities
• Provide hands-on execution of local boots on the ground strategies, ensuring flawless implementation
• Identify and bring support and guidance to define local alliances (prospecting and negotiation)
• Manage relationships with local businesses
• Activate and validate contingency/special plans on demand
• Work closely with operations to support centers effectively

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field
• 4+ years of previous experience in field marketing, event management, or local activations
• Experience in healthcare, pharmaceutical, or multi-location retail industries is a plus
• Analytical skills with advanced data management and analysis capabilities
• Strong critical thinking, results delivery, and agile decision-making skills
• Influence and negotiation skills to persuade and influence others
• Leadership qualities including being direct, tolerant, and a good listener
• Teamwork and collaboration skills across different areas
• Effective communication skills, active listening, and clear expression of ideas
• Dynamism, energy, adaptability, and flexibility in changing situations

Nice to Have

• Specialized training in Field Marketing, Brand Activation, or Customer Engagement Strategies
• Advanced degrees or certifications in relevant areas
• Professional experience in engaging and managing third-party providers

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field

Benefits & Perks

• Estimated pay scale of $67,000 - $100,000 per year
• Participation in 5% of the company bonus pool
• Benefits including Medical, Dental, Vision, PTO, 9 paid Holidays, up to 5% 401(K) match, and tuition reimbursement
• PTO accrual of 120 hours per year first year, increasing to 160 hours after 365 days (72/112 hours for California)
• Opportunities for professional growth and career progression