Financial Planning and Analysis Marketing Manager

About the Role

Key Responsibilities

• Partner with the Marketing and Business Analytics teams to develop and implement marketing KPIs to assess the ROI of various marketing campaigns and drive the conversation of pipeline creation and pipeline conversion.
• Own the end-to-end financial management of the marketing budgets across various acquisition channels.
• Track historical and forecast forward-looking Customer Lifetime Value by partnering with Marketing and Data Science teams to assure highly accurate projections and adherence to a framework that sustains profitable growth.
• Create metrics/KPI's, reporting tools, and dashboards that give insight into the performance of the business.
• Analyze financial data to explain variance drivers, including revenue and gross margin volume/rate/mix analysis.
• Establish and manage key ROI and efficiency metrics across products and channels, and regularly analyze and report on these metrics to drive continuous improvement and operational excellence.
• Generate ad-hoc financial analysis and build financial models to support strategic decision-making.
• Proactively develop and maintain deep, meaningful business partner relationships within Marketing and across the organization.
• Partner with cross-functional teams to manage marketing programs, tooling, and discretionary spending.
• Assist in various ad-hoc analysis and strategic projects as they arise.
• Own the month-end close process and collaborate with the Accounting team on financial closes and forecast updates.
• Automate management reporting, document business processes, and develop system-driven solutions.

Requirements

• Eight (8) to ten (10) years of progressive financial planning & analysis and reporting experience, preferably at Consumer Durable Goods companies of appropriate scale and complexity.
• Experience partnering with Marketing organizations in an FP&A capacity and understanding of different Marketing teams/functions.
• Proven track record of contributing to business and strategic growth, leading commercial changes, and supporting a business during its next growth phase.
• Experience working cross-functionally to develop operational processes.
• Experience working with a multi-brand, multi-national organization is strongly preferred.
• Working knowledge of GAAP, including accruals, account reconciliations, and capitalization versus expense.
• Familiarity with Power BI, data mining techniques, and/or SQL is a plus.
• BA/BS degree in Finance, Accounting, Economics, Statistics, or a related field, or equivalent real-world experience.
• Highly inquisitive, analytical, and possessing critical thinking and problem-solving skills.
• Strong quantitative analytical skills and ability to manipulate large data sets.
• Collaborative with strong communication skills and cultural competency, capable of working with international teams.
• Advanced proficiency with Excel, including creating complex financial models.
• Proficient in MS Office Suite and PowerPoint.

Nice to Have

• Experience with e-commerce and juvenile product industry.
• Experience working with data mining techniques and SQL.

Qualifications

• BA/BS degree in Finance, Accounting, Economics, Statistics or related field, or equivalent experience.

Benefits & Perks

• Health and welfare benefits including a $0 Copay / $0 Deductible Medical & Prescription Plan.
• A 401(k) plan with a 6% Employer Match.
• Work environment with gym facilities and a breakroom with a full kitchen and fireplace.
• Opportunity to work in a growing, innovative company with a focus on high-quality products.