Fine Art and Valuable Collections Marketing Manager

About the Role

Key Responsibilities

• Cultivate and maintain relationships with existing VAC clients, prospects and COIs (including auction houses, advisors, appraisers, dealers, art lenders, luxury brands) via consistent presence at art/jewelry/watch market events, gallery opening, and auctions
• Work with the VAC Product Manager to raise the profile and brand visibility of Chubb at strategically important industry events
• Execute new cross sell and marketing campaigns in target markets
• Identify and develop strategic referral partnerships with auction houses, art storage facilities, art attorneys, art lenders, wine & spirits brokers, and luxury jewelry and watch brands
• Manage relationships with partners including Art Basel Miami Beach, the Chubb Fellowship Program and Winter Show, execute program of events and identify additional opportunities to leverage sponsorships throughout the year
• Develop and execute ongoing program of regional art & valuables activities and events, including studio tours, gallery visits, specialist talks, and private viewings at art fairs
• Develop post-event campaigns including collateral for attendee follow up and ROI tracking
• Develop strategy and execute proactive COI campaigns
• Work with VAC Product Manager to develop new marketing collateral targeting new and existing clients
• Provide support to ASMs related to agency training on Chubb's VAC product, services and competitive advantages
• Collaborate with VAC marketing leader to define VAC influencer strategy for PRS
• Assist with identifying and onboarding of new digital VAC partners, including developing prospective partner list, conducting outreach in conjunction with the Consumer Digital team, and training on appetite and product

Requirements

• Experience in marketing, relationship management, or event coordination within the art and luxury markets
• Ability to develop and maintain strategic partnerships and client relationships
• Strong communication and collaboration skills
• Experience organizing and managing high-profile events and activities
• Knowledge of art industry events and key stakeholders
• Ability to develop marketing collateral and campaigns
• Experience working with cross-functional teams and external partners

Nice to Have

• Experience working with auction houses, art lenders, or luxury brands
• Familiarity with digital marketing and influencer strategies
• Previous experience in the art or valuables sector

Qualifications

• Relevant experience in marketing, relationship management, or event planning within the art or luxury sectors

Benefits & Perks

• Opportunity to work with prestigious art and luxury brands
• Involvement in high-profile industry events
• Collaborative work environment