Food & Beverage Marketing Manager - Bossier City

About the Role

Key Responsibilities

• Manage day-to-day activities of the sales strategy in the categories of promotion, engagement and conversion.
• Book, plan and confirm happy hour and promotional parties.
• Book, plan and manage private events and corporate functions of 50 people or less.
• Work with the General Managers and Director of Marketing on strategies and initiatives that drive sales.
• Field marketing activities and promotions including office, convention, and other outreach programs.
• Work with the Marketing team and manage staff to drive data collection through online sweepstakes and contests, onsite and offsite.
• Execute SMS promotional campaigns that drive traffic to the venues during set off days and hours.
• Send follow ups and confirmation emails to guests.
• Submit weekly sales sheets reports.
• Create external marketing partnerships; build relationships with key players in the market.
• Communicate and train staff on sales initiatives and promotional outings to ensure their participation.
• Create, manage and execute venues' organic social media content.
• Work with Content Captains weekly to ensure engaging content that's on brand.
• Respond to comments and online reviews.
• Manage community and influencer marketing programs.
• Extend complimentaries in accordance with the property comp matrix.

Requirements

• Bachelor's Degree in marketing or related field or equivalent and 1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience.
• Must speak fluent English; other languages preferred.
• May require a valid Driver's License and drive to workshops, tradeshows, conventions, meetings, etc.
• May be required to work nights, weekends, and/or holidays.
• Must be able to work in smoke filled environments.
• Must have the ability to secure and maintain licensure as required by Louisiana Gaming Control Board or any other applicable regulatory entity.

Qualifications

• Experience in hospitality or hotel sales and marketing.